Designul si ambalarea produselor

8/7/2019 Designul si ambalarea produselor

http://slidepdf.com/reader/full/designul-si-ambalarea-produselor 1/37

1

Contents

1. Introduction

2. What means pack aging?3. Classification of pack aging4. Materials and design used for pack aging production 5. The functions of pack aging

6. Factors that deter mine the choice of pack aging

7. The case study.Colors 8. Conclusions 9. Bibliogr aphy



2

1.Introduction

Everytime we leave the house our attention is divided in sever al places:at cars ,at buildings ,at peo ple walking ,at their clothes at everything that has coulour ,shape and beauty.

But it`s imposibile not to go at least once a day at a sho p ,su per mark et or mall to buy something.

And now let`s analyse «

We don`t think always how important the design is for us , we do`nt think why we choose a particular product , and also we don`t think why we buy mor e products than those nedeed.

But for us, firstly it`s mor e important the design of the pack age than the content.



3

Objective

We pro posed to introduce you in this project everything that means food pack aging and design

and to let you know what means this concept which is very powerful in our buying decisions.



4

2.What means pack aging?

The pack has a lot of definitions , depending on what we ar e thinking.Her e ar e some of them:

y is a physico-chemical complex with multi ple functions, which ensur es its pro perties or , in some cases, improve the quality of the product .

y ³coating materials with diff er ent for ms in which a product is pack aged for tr ans port or sale´(Petit R obert 1989)

y is a tool designed to wr ap a product or a set of products to ensur e their protection

About pack aging

Today the pack aging technique is a necessity due to pack aging develo pment and product diversification.Pack ages ar e now consider ed an element of str ategy in the mark eting of a

company.For a pack age to be adequate, it must fulfill some conditions necessary to be successfully promote on the mark et.Pro per pack aging is a necessar ly condition for achieveing of acts of sale - purchase of goods.

Besides the f act that perfor ms the function of protection and pr eser vation, pack aging f acilitates handling, tr ans portation, stor age and sale of products and sales promotion.

Pack aging problems ar e very complex due to diversification of materials, variety of products to be pack aged, pack aging methods and machinery manuf acturing and pack aging, and the lar genum ber of protective accessories and diversity of pr esentation and tr ans port conditions.



5

The pack aging process has complex implications, beginning with production, because pack agingis an intrinsic phase of production ,process that continues until occurs the process of consumption.

During the complex process: production -; circulation -; consumption;the food product may besubject to internal and external f actors, whose pr esence cr eates wear and tear .Wear physics" r ef ers to the degr adation of merchandise goods because of the action of physical,chemical, biological f actors etc.. Regarding the "obsolescence", this r ef ers to a decr ease of the

consumer inter est, which slows down the sales process.Economically s peaking , the pack aging may be consider ed as a finished product ,with a certain destination, in which ther e was invested significant material and production costs.In conclusion, an ideal pack aging should protect the product well, should be easy and cheap and

its technical char acteristics should f acilitate the o per ations of handling, tr ans port and stor age and also ,to r epr esent the way it is designed, an eff ective mark eting tool.



6

3.Classification of pack aging

The main develo pments of the pack (attr activeness and diversity of pr esentation,

improvement of stor age and ease of handling, better infor mation to consumers) wer e the engineof develo pment processes and pack aging materials.

Pack ages can be:

y Primary pack agingis the pack aging that comes into dir ect contact with the product (eg

metal cans, glass bottles, bags, etc.)

y Secondary pack aging- consists of one or mor e primary pack aging, having a role in tr ansmission and distribution (eg cardboard boxes, plastic cr ates);

y Tertiary pack aging-includes sever al secondary pack aging (eg boxes or pallet for stacking boxes);

y Quaternary pack aging - easier handling tertiary pack aging (eg, metal containers used in air , sea or r ail).

The pack ages ar e distinguished according to use:

y Individual pack age - includes one unit of product;

y Sales- pack - for product mark eting and consumer r each with the product;

y Pr esentation- pack age - mak e the product pr esentation and selling food;

y Tr ans port pack aging - used to tr ans port pack aged products (eg pallets and tr ans port units or through containers);

y Packs - includes sever al units of pack ed product (eg.pack ed in cardboard boxes for biscuits).

Pack ages ar e classified according to sever al criteria, which ar e fr equently used in pr actice:

y After its use:



7

-a dis posa ble- a r eusa ble (r eturna ble)

y As pack aging material used in manuf acturing:

-Paper and cardboard pack aging; - Glass pack aging; -Metal pack aging;

- Plastic pack aging; - Pack aging of wood, wood substitutes and br aids; - Textile pack aging; - Advanced pack aging materials.

y After manuf acturing system: -fixed pack ages;

- collapsible pack aging.

y By ty pe: - an envelo pe; -bag; - purse;

- chest; - box;

- bottle; - jar , etc..

y By field of use: -tr ans port pack ages; - r etail pack aging and pr esentation.

y According to the s pecific product pack aging: -food pack aging; - pack aging for food products;

- pack aging for dangerous goods; - individual pack ages; - packs.

y According to the degr ee of rigidity: - rigid pack aging;

- semi-rigid pack aging; -f lexible pack aging.

y After the manner of movement of the pack:

- r ecycla ble pack aging; -r eusa ble pack aging - ty pe lost.

y After circulation system: -r efund system for pack aging;

-system sales - buying the packs.

y After manuf acturing system: - Fixed pack ages;



8

-collapsible pack aging; - pack age leaf lets.

y By means of tr ans port: -Land tr ans port pack aging; -river-sea tr ans port pack ages;

- pack aging for air tr ans port.y By destination:

- pack aging for the external mark et; - pack aging for internal mark et.

Another classification of pack aging can be:

y Collective pack aging ( bundling of sever al units produced in a single pack age)

y Portioned pack aging (quantity of product is esta blished for a single use)

y Packing in r eci pes,containers ( bottles for liquid food, paper and cardboard boxes or materials and complex f luids semif luid)

y Aerosol pack aging (packing pr essur e products).y Vacuum pack aging (r emove the air of gas-tight container in which to place the product).

y Controlled atmos pher e pack aging (closing the product in a pack aging imper mea ble to gas in which the r ef er ence gas and water vapor have changed and ar e selectively controlled).

y Modified atmos pher e pack aging (closing the product in a pack age inside the atmos pher eis changed).

y Aseptic pack aging (the introduction of sterilized product to be mark eted in a sterilized pack age, in aseptic conditions).

y Pack aging into str etch films (film contr acts ar e competed by the extensible film can perfor m the same functions without the need for passage of the products pack aged in foil,through tunnels of contr action).

y In foil pack aging contr acts (contr actible film products worn r egular or irr egular shaped solid individually or in grou ps, which can be handled as a single unit, by placing on asu pport plate).



9

Some Examples

Paper pack age for k eeping the food fr esh.It`s atr end to buy products and to k eep it in this kind of pack age.

Color less Plastic ± is very used for br ead in the last years.Keeps the br ead fr esh.

The board is used es pecially for canned food, because by now it`s the most efficient pack age for his kind of long ter m food.



10

The cardboard is used for pack aging many pack ages and it`s very pr actical because it is easy , it helps thefood to br eath and it can be on every size.

Color ed plastic is used for every ty pe of sweets , for vegeta bles , for gums ,chpis and so on.

Bottles(glass and plastic ) used for drinks es pecially



11

4.Materials and design used for pack aging

The diversity of the materials used for pack aging is very big.Technicallys peaking , the pack age is made from an ensem ble of materials which is designed to protect product quality

and integrity and to f acilitate the circulation of the products.

Also, the quality of products is inf luenced by the quality of the pack age.Choosing the material for the pack ages is a step that depend on various f actors.Firstly ,thechar acteristics of the product that has to be pack aged.Then ,the usage of the pack age.Also we

have to think a bout the f actors that can inf luence the product while it is mani pulated ,tr ans ported or stor ed.Also the technique of pack aging used and the level of develo pment and

economic power ar e important f actors.

S peaking in ter ms of pack aging materials, they enjoy diff er ent views from the pers pective of thr ee ma jor functions perfor med by the pack age: protection, tr ans portation, promotion.

Her e ar e some materials that ar e used for pack aging:

Cardboard is easy, easy to carry, to print without any problem,it tak es little s pace but can bedefor med during tr ans portation and stor age. It wer e obtained variants for improved carton: water proof and tear r esistant and moistur e. The main ar ea wher e significant progr ess has been made is the pack aging of liquid food (milk , soft drinks).

Wood, the tr aditional material, has lost the place it occu pies as tr ans port pack aging, but has

extensive uses for the pallets.



12

Board ,used es pecially in the canned food is suita ble, in com bination with aluminum caps. Wehave noted the r eluctance of buyers to choose products pack ed in tin because the content can not

be seen, and this material gives the impr ession that a s pecific taste is given to the food that comes in dir ect contact.

Aluminum is easy and is very well suited for printing. It is easy to process and is wides pr ead in

food domain.

Glass is chemically inert, water proof , tr ans par ent, odor less, hygienic, easily washed and sterilized. It continues to be quite heavy, is fr agile and is difficult to r esist high temper atur ediff er ences.



13

Follicle cellulose f avors because of their porosity, an exchange of moistur e between product and environment, making them useful for packing br ead, meat, fr esh produce in

gener al.

Plastics ar e easy and water proof , tend to be a substitute for glass.

Their appear ance has r evolutionized the food pack aging industry, a process that continues today,obtaining such new materials. They ar e pr etty cheap, shows tr ans par ency, color sta bility,f lexibility and rigidity. As disadvantages, some plastics r elease, com bustion, corrosive vapors and still have not solved their problems of sterilization.

Using a single ty pe of material tends to become something gr eat, because it seems impossible

that it can meet all technical r equir ements, tr ade and es pecially psychological, which r equir e an appro priate pack age.Depending on the material su pport, complex foils ar e classified as: advanced materials based on cardboard and paper , advanced materials based on plastics, advanced materials based on

aluminum.



14

Design

Product pack aging design is concerned with the efficient and eff ective gener ation and

develo pment of ideas through a process that leads to new products and new for ms of pack aging.Product Designers conceptualize and evaluate ideas, making them tangible through products.

Their role is to com bine art, science and technology to cr eate tangible goods, in our case pack ages.

Ther e ar e 3 stages of designing:

y Initial Stage

y Mid Stage

y Final stage

In the Initial Stage ther e has to be an Idea Generationthat can be from imagination,

obser vation, or r esearch and a Need Based Generationwhich can be from the need to solve a problem, the need to follow the po pular tr ends, or the need for a product to do a s pecific task .

In the Mid Stage ther e also has to be some Design Solutionswhich arise from meeting user

needs, concept develo pment, for m explor ation, er gonomics, prototy ping, materials, and technology and the Productionwhich involves f a brication and manuf acturing the design.

In the Final Stage ther e is only the Marketingwhichinvolves selling the product. It can either beclient based which mean the a client buys the design and manuf actur es it and then sells it to customers. Or it can be user based wher e the product is sold dir ectly to the user by the designer .

For us is very important the design.Becauseeverytime we see something beautifull or color ed or in gr eat shape we buy it , even if we don`t need that.

The design is ,if not the first ,the second for sur e most important thing for a good ,a product and

so on.



15

Let`s analyse some cases when the design is involved «

Kids will choose:

or

Even if the taste is very good for both , kids will always choose K inder because every child gr ewu p with this br and , and K inder will never loose s pace on the mark et.



16

Women will choose:

or

It is mor e than obvious that not only women will choose the Bonduelle product, because they look awesome and also ar e very good.



17

Men will choose

or

Men will choose Felix peanuts , again because of its gr eat colorful pack age .



19

y How to manuf actur e the pack aging

y Marking and la beling system

y Cosmetic pack aging, that as pects of shape, color and har mony of color , gr aphics pack age.

Gathering all the elements the pack age has to attract the attention of the buyers.

Materialization and marketing communicationfunctionsis done by:

y Signal (at point of sale), attr acting the attention of customers - through shape, size,gr aphics, color , smell, etc.., being an aver age initial su pport (eg promoting the pack age);

y Consumer infor mation on legal claims: origin, composition, gr ade, its use-by date, unit price (la bel);

y Facilitating the identification, diff er entiation and ty pe of product that contains it fromcompeting products

TheFunction of containing the productis obvious that has to be because of the need to assert

the existence of pack aging for the product which can be moved, changed, etc..

6.The f actors that determine the choice of pack aging



20

Companies always choose the pack age of a new product after some investigation , so known and big companies alway choose the most appro priate pack age for the new product.That happens when they want to k eeep the product in good shape and taste and to be chosen by the customers.

When choosing a product everybody looks firstly at the pack aging , because it is often the most

important thing of a product.Her e ar e some f actors that inf luence the choice of a pack age.

Ther e ar e some f actors related to the productlik e: the nature of the product r ef lected by thestate of aggr egation of the product (gas, liquid, liquid with some viscosity, paste, mix, liquid, powder , gr anules, products with a distinct odor , perisha ble products, sticky, fr agile, etc.),the

shape and size of product: powder products (fine salt, powder ed sugar , f lour ), produced gr ain (peas, beans, beans, etc..) products of diff er ent sizes. Eg.Lar ge products (cook ed meat and somedairy products, long pasta), smaller sized products (short pasta)., the volume density of the

product. (or example, powdery products must tak e into account the phenomenon of

agglomer ation or compaction.),the ability to withstand diff er ent product pr essur e,

shock ,vibr ation or sudden strik es. Ex: br eaking eggs, biscuits or waf ers.;the product behavior

to changes in humidity or temper atur e values (car e must be accr edited adsor ption phenomenacan occur in certain stor age conditions) , the product compatibility with the pack aging: theeff ect on product pack aging, product compatibility between them.

The f actors related to materials and pack aging machineryar e:

Phisical and chemical properties with big importance: color ,thickness ,weightand the plastic porosity.

Mechanical properties ar e important in choosing the pack aging material:

The resistance at:

y bursting (as deter mined by the hydrostatic pr essur e necessary br eakthrough circular ar eaof material under s pecified conditions);

y tension (defined as the force applied per unit ar ea par allel to the material conditions necessary to produce fr actur e in his data);

y at shock

y to r epeated bending

y hardness - the pro perty to pr event solids from entering their mass and other solids, whichdefor m the surf ace.

y per mea bility and / or r ef er to the gas imper mea bility, aromas, vapors, liquids, light, UV

r adiation y welda bility

y per mea bility at f at substance is particular ly important

y per mea bility of microor ganisms is important for cook ed food

The thermal properties of materialsar e the pro perties of the materials to r esist at high

temper atur e lik e :metal and glass and the high density polyethylene.



21

The form and pack aging costsis r elated to the cost of pack aging systems lik e: expenses r elated to the pack aging itself ,develo pment expenses , cost of distribution and personnel costs.

Factors related to its market

For who is made the product?Wher e and how to sell?What quantity is convenient for the consumer ?It is necessary the pack aging?

The aim is toinfor m a bout the product: quantity sold, the quality, price a bout the company

producing the stimulation of competition as pect, the r etail ser vice ty pe: self-ser vice sales to r equest, mail order etc. the age, social level of consumer and the size, shape, weight of the

containertr ans port.

As a conclusionwe can say that pack aging is the image of the producer .



22

Study Case

Thecolors

What do the colors on the mentality?

³Qualia´ is a very po pular ter m in the field of philoso phy of mind and neuroscience. It r ef ers broadly to both r epr esentations occurring in the mind but also the various sensations experienced by humans. ³Qualia´ is the quality of internal experience. This may be associated with both

visual r epr esentations and sensations of pain, hunger , cold, etc..

For example, if we put two peo ple to imagine a r ed ball is not certain that the two will imaginethe same r ed ball with the same intensity or shade. This is because each has its own mental level

a Qualia. Ther efor e, consumers perceive the same color in diff er ent ways a product, or it attaches a diff er ent VALUATION same product.

It would be better to consider the psychology of color when you deal with design of mark etingmaterials.Advice for product companies.

What do the colors say ?The colors impact

RED The color r ed is a stimulating gener al cause, incite to action, particular ly in the psychomotor level, intellectually stimulating, activating, mobilizing, f acilitating associations of ideas. The s pecific ty pe of asset, autonomous locomotion, competitive force. The r ed color is very war m, exciting, mobilizing the f low of ideas. Red is a color that r aises muscle tone, active

br eathing, incr eased blood pr essur e and induce a war m f eeling. Excessive r ed gets r eally tiring because of these physiological eff ects.

ORANGE Or ange is a stimulating emotional, f eeling close, color socia ble, mor e active than

yellow, leaves the impr ession of o ptimism, joy, on lar ge ar eas can be irritating. Or angeul induceo ptimsm, joy, health impr ession of socia bility, pleasant emotions. Or ange heart pulses acceler ate,

maintain blood pr essur e, promotes secr etion of gastric digestion.

YELLOW Yellow stimulate and maintain alertness, incr eases the capacity to mobilize and

focus attention, prone to communication skills, give a f eeling of war mth and intimacy. Featur eof the active, projective, expansive, investigative ty pe and with high level of as pir ation. Look ed a

long time, f eeling tir ed, but is bear a ble in pale tones.

GREEN Gr een give a soothing eff ect, mood, r elaxation, meditation, balance, saf ety, f acilitates ner ve disconnection. Char acterizes ty pe passive, def ensive, autonomous.Expr ess concentr ation,

saf ety, intros pection, self-evaluation. Gr een, although is consider ed a cold color it f acilitates ner ve disconnecting, promotes meditation, contemplation and association of ideas.



23

Cold colors such as blue, violet, black , induce a state of calm, cold, weak , cold. It r educes thes pace and induce pessimism, doubt and sadness.

BLUEBlue encour ages the growth processes of inhibition and slow the pace of activity. ur ging

for calm and dr eamy, concentr ation and inner calmness, seriousness, meditation. In excess, lead

to depr ession. It is char acterized by deep f eelings and emotions. Featur e ty pe passive, sensitive, perceptive. Too much blue gives a f eeling of infinite distance. Blue also lowers blood pr essur e,muscle tension, pulse r ate and lowers r ers pir aia calm.

VIOLET Violet gives a stimulating eff ect, disquieting and deterr ent eff ect, give the sensation of gr avity. Psychological significance is the sadness, melancholy, penance. The color pur ple is cold,disturbing and discour aging. Being composed of color r ed and blue, has contr adictory eff ects,

inducing f eelings of o ptimism, sadness, attr action and r epulsion, the fund r elative calm anxiety.From a physiological point, violet incr eases cardiovascular and pulmonary activity.

BLACK Black gives psychological eff ects of anxiety, r etention, depr ession, introversion,

impr ession depth, fullness and weight, meaning psycho sadness, finally, loneliness, separ ation, ber eavement. Can be used as an element of separ ation, contr ast or back ground for other colors.

Black is a neutr al color , cold, depr ession,r educes mental activity and meta bolic activity.

WHITE White has the eff ect of expansion, ease, gentleness, robustness, purity, coldness,expr essing peace, r econciliation, peace, innocence, cleanliness, sobriety. White easily and cause

intense muscle contr action of the pu pil and eye ball, and ther efor e it is tiring.



24

Colors in advertising and pack aging

RED:COCA COLA

Is trying to com bine the f eelings, and the inf luence given by r ed, white and black that give theimpr ession of depth, weight, r elia bility and also contr ast or back ground for other colors.

Other br ands that use r ed color:



25

ORANGE:FANTA

Color is actually a com bination of two powerful and vivid colors: r ed and yellow. This color

com bination of heat, close attention and s pecific yellow with str ength, conviction and confidenceon r ed. Together they give a touch of good dis position, play and communication.

Other br ands that use or ange color



26

YELLOW:RAMA

Rama is a well known product for every woman.Firstly when Rama wanted to come on the

mark et ,lik e every company, firstly thinks at the color of it`s product.The best color was chosen for Rama because ,the yellow color is the color of oil , and that`s Rama made from .

Other br ands that use yellow



27

GREEN:AFTER EIGHT

After eight is one of the most delicious chocolate with mint.Why has the pack age gr een?Well ,

the pack age has two diff er ent colors of gr een and that`s because one r epr esent the mint and the

other much dark the chocolate.Her e`s the product:

Other br ands that use gr een



28

BLUE:PEPSI

Pepsi is trying to bring mor e color to ins pir e mor e lif e by com bining sever al colors, es pecially blue back ground, which means using a common r elationshi p, but without limitation, with a

f eeling of infinite fr eedom, but is defined in the product by the pr esence of their balls that com bine this element with the saf ety of r ed color that stands out and attr acts attention on the

product quick ly, and finally expr ess the white silence.

Other br ands that use blue color



29

VIOLET:MILKA

Milk a ?The violet cow?But why is necessarily a cow? It em bodies mor e than any other animal origin Milk a br and:

Alpine wor ld, and milk from the Alps.Pur ple Cow, a sym bol of quality, is consider ed a sympathetic char acter , believa ble and full of kindness. He won in the meantime, f ans wor ldwide. Milk a Cow decisive contributed to the

annual sales: a bout 400 million ta blets of chocolate, 30 million Easter Bunny and Santa Clauses and many other fine products Milk a milk chocolate from the Alps, around the wor ld.



30

Other br ands that use violet

BLACK:BURN

Burn it`s and ener gyzing and r efr eshing drink made by Coca Cola company.As an ener gy drink ,for Burn was chosen the black color .Why? because even if black is a neutr al color gives a big

impact on the customer`s eye.It`s a very powerful color and describes very well the ³mission´ of Burn.



31

Other br ands that use black color

WHITE:MILK

Every company that mak es milk has it`s pack age white , but with diff er ent colors.Everybody

choose white for the milk , because the milk it`s white and also this color is pur e color .



32

Other br ands that use white



33

Color Brand Picture

Red Coca-Cola

Orange Fanta

Yellow R ama

Green After

Eight



34

Blue Pepsi

Violet Milk a

Black Burn

White Milk

Since the visual impact is very important, the choice you mak e could mean the use of color in themessage you want to send peo ple to see your cr eation.

The color means everything for the consumers , because when we ar e in front of a shelf most of us choose the most color ed product , because it has a big impact on us.Also when we want to buy something , we choose the color which r epr esent our state of mind.



36

Design food pack aging is an important element of this function.But also an important thing when s peaking a bout design in not only the shape or the beauty is

also the color which sometimes mak es us choose a product.Colors mak es our lif e better , color mak es us f eel happy and color define our personality.

But also ,when you buy something don`t for get to look at the la bel of the product.It`s important for our health.



Bibliogr aphy www.r ef er at.ro www.student-info.ro

www.wiki pedia.ro www.r egielive.ro

www.r ef er ate10.ro www.ziar e.com

www.addcompany.ro

Designul si ambalarea produselor

Documents

Transcript of Designul si ambalarea produselor