@chrispalle @wisdomandcraft

wisdom + craft

Design tochange a LifE

Big Data for Mission-Driven Initiatives

(NYC)

– R. Buckminster Fuller

If humanity does not opt for integrity we are through

completely. It is absolutely touch and go. Each one of us could make the difference.

Read more at http://www.brainyquote.com/quotes/quotes/r/rbuckmins153436.html#j7tfWPtGrKrH4y9S.99

Sustainability

(before moving on, what’s the first thing we think of?)

Sustainability

People

PROFITSPLANET

social

economicenvironment

Sustainability

People

PROFITSPLANET

social

economicenvironment

(first thing most people think of) (often not a consideration)

(forgotten, unless you’re involved)

Corporate Social Responsibility

Corporate Social Responsibility

As a concept, this sounds good and makes sense, but many companies think Philanthropy is sufficient or it’s just Compliance & Risk Management; that is,

protecting their tails.

Greenwashing

Greenwashing

Just a Few Examples: Hidden Trade-Offs (production of eco-friendly while destroying something else)

Misleading labels and an over abundance of labels Irrelevance - “CFC-Free” CFCs are illegal; like saying a tree is “green”

Environmental full-cost accounting

Non-Direct Costs

Environmental + Social CostsTransaction Costs

Opportunity Costs

http://smallbusiness.chron.com/characteristics-full-cost-accounting-system-41699.html

A consideration of the ripple-effect a purchase or profit venture has on the environment and surrounding communities

Costs associated with owning a product or service after the initial expenditure.

Costs of not pursuing an expenditure in favor of another. Inability to pursue an investment because of the decrease in available funds.

Overhead and support costs such as legal counsel, training, etc.

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Product Stewardship Ethical Consumerismensure that those who design, manufacture, sell, and use consumer products take responsibility for reducing negative impacts to the economy, environment, public health, and worker safety

http://productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=231

‘Positive Buying’ - favors the purchase of satisfactory products and services ‘Negative Purchasing’ – avoiding products that are unsatisfactory And company-avoidance – avoiding companies with offending products

http://www.ethicalconsumer.org/shoppingethically/topethicaltips/whybuyethically.aspx

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Whole-Life Cost (Aka Cradle-to-Grave)

What is a B-CorpCertified to meet rigorous standards of social and environmental performance, accountability, and transparency.

Committed to the health of relationships and interdependence we have with our communities, environment, vendors, and customers.

http://www.bcorporation.net/what-are-b-corps

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Frameworks

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Unhappy Designers

Boundaries with perceived limitations

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Most Control

Least Control

Most Aware

Least Aware Pre

Parallel

Engaged

POST

wisdom + craft

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Design Research Framework™

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Alex “Sandy” Pentland"Alex Pentland, MIT (3238517166)" by Robert Scoble from Half Moon Bay, USA - Alex Pentland, MITUploaded by Magnus Manske. Licensed under CC BY 2.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/

File:Alex_Pentland,_MIT_(3238517166).jpg#/media/File:Alex_Pentland,_MIT_(3238517166).jpg

Incentivizing the network - Generically, 2x - 4x more efficient over

the incentivizing the individualSocial Physics: How Good Ideas Spread

https://www.youtube.com/watch?v=HMBl0ttu-Ow

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“Choice Architecture”We should assume people will make errors, they choose the path of least resistance, and don’t follow instructions Help people with decision-making by mapping complex options to more simpler terms.

Selfless Default Settings

Reduce Options; promote healthier choices

Avoid Attribution Overload and TMI

Clear Feedback of impact from choices made

http://nudges.org/

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Measuring Impact?

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“Metrics matter…grant-making decisions rely on the detailed expertise of program officers as well as numerical calculations. Metrics are always under revision, a virtually never-ending project.”

*(Prev. Significance Labs)

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Reduced arrest: Prevention of first-time arrest (as a result of parenting improvement by high-quality programs)

Dental care: impact on earnings, adults

Education: Attendance—impact of asthma treatment on parental, productivity

Eviction prevention: Decreased juvenile delinquency

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ConclusionWe as design and business leaders have the ability to create environments and ecosystems that affect lives. The data is out there, but it’s not yet easily usable as information. While it may not be the sexiest of endeavors, by challenging the technology to provide the feedback from our design decisions, we learn how we can affect change and make impact through the products and services we create. And if we know just how much we do impact the lives of others around us, it just might make us consider the choices we make.

wisdom + craft

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Thanks!Cue dialogue

@chrispalle @wisdomandcraft