Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.
-
Upload
kayli-inscoe -
Category
Documents
-
view
216 -
download
0
Transcript of Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.
![Page 1: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.](https://reader033.fdocuments.in/reader033/viewer/2022051412/5519a379550346c4608b45f2/html5/thumbnails/1.jpg)
Design/Social Media Elements of Paradigm Café Reveal Campaign
Jeff SmythThea PulliatiKayla Terry
![Page 2: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.](https://reader033.fdocuments.in/reader033/viewer/2022051412/5519a379550346c4608b45f2/html5/thumbnails/2.jpg)
Strategic Plan
• Strategy I: Create online presence for Paradigm • Strategy II: Develop a Visual
Identity for Paradigm
![Page 3: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.](https://reader033.fdocuments.in/reader033/viewer/2022051412/5519a379550346c4608b45f2/html5/thumbnails/3.jpg)
Creating an Online Presence
• Secure Paradigm E-mail address• Utilize Twitter page to periodically reveal
information about the campaign and the opening of Paradigm Café
• Once Paradigm is open, use Facebook fan page to give specific and detailed information about Paradigm Café
• Produce a social media guide
![Page 4: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.](https://reader033.fdocuments.in/reader033/viewer/2022051412/5519a379550346c4608b45f2/html5/thumbnails/4.jpg)
@ParadigmTusc
![Page 5: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.](https://reader033.fdocuments.in/reader033/viewer/2022051412/5519a379550346c4608b45f2/html5/thumbnails/5.jpg)
Social Media Guide
Contains instructions on maintaining social media sites connected to Paradigm Café
![Page 6: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.](https://reader033.fdocuments.in/reader033/viewer/2022051412/5519a379550346c4608b45f2/html5/thumbnails/6.jpg)
Visual Identity
• Create a visual identity system to unify Paradigm’s communication tools and official documents
• Create a logo that suits Paradigm’s identity• Develop promotional material for the reveal
campaign
![Page 7: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.](https://reader033.fdocuments.in/reader033/viewer/2022051412/5519a379550346c4608b45f2/html5/thumbnails/7.jpg)
Visual Identity System
Contains standards for logo, type, graphics and colors for all things visual.
![Page 8: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.](https://reader033.fdocuments.in/reader033/viewer/2022051412/5519a379550346c4608b45f2/html5/thumbnails/8.jpg)
![Page 9: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.](https://reader033.fdocuments.in/reader033/viewer/2022051412/5519a379550346c4608b45f2/html5/thumbnails/9.jpg)
Promotional Material