Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.

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Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry

Transcript of Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.

Page 1: Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry.

Design/Social Media Elements of Paradigm Café Reveal Campaign

Jeff SmythThea PulliatiKayla Terry

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Strategic Plan

• Strategy I: Create online presence for Paradigm • Strategy II: Develop a Visual

Identity for Paradigm

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Creating an Online Presence

• Secure Paradigm E-mail address• Utilize Twitter page to periodically reveal

information about the campaign and the opening of Paradigm Café

• Once Paradigm is open, use Facebook fan page to give specific and detailed information about Paradigm Café

• Produce a social media guide

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@ParadigmTusc

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Social Media Guide

Contains instructions on maintaining social media sites connected to Paradigm Café

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Visual Identity

• Create a visual identity system to unify Paradigm’s communication tools and official documents

• Create a logo that suits Paradigm’s identity• Develop promotional material for the reveal

campaign

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Visual Identity System

Contains standards for logo, type, graphics and colors for all things visual.

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Promotional Material