Designing With People- Digital Front Door
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Karen Boyd, Communications Director, City of Oakland and Frances Berriman, Senior Designer, Code for America, on the Digital Front Door project and the opportunities and challenges of introducing user-centered design practices into how government builds technology. Watch the video online: http://www.youtube.com/watch?v=XcljjSXYygQ&list=PL65XgbSILalWFStqV0z0N9pvftstJ8AAh&index=54 Get involved with Code for America: www.codeforamerica.org/action
Transcript of Designing With People- Digital Front Door
DIGITAL FRONT DOOR
KAREN BOYD Communications Director City of Oakland !!FRANCES BERRIMAN Senior Designer Code for America
City websites
Initial research• Re-design cycles of 3 - 5 years • Farmed out to consultants • Not action driven • More like brochures than tools • Broken information architectures • Side work for staff, not central
Redesign the redesign
picture of oakland city hall
Digital Front Door
The approach1. Data-driven 2. Quick, actionable, immediately
relevant 3. Decentralized
1. Data-driven : Data dashboard
1. Data-driven : Web Analytics Club
1. Data-driven : User research
• Staff interviews • City survey
3. Decentralized : Diffusing innovation through the organization
Modeling a new path for cities
More fun Make it last
No finish line
