Designing with Everybody

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Designing with Everybody Matthias Langholz @mattlangholz ACE! Conference 2015

Transcript of Designing with Everybody

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Designing with

EverybodyMatthias Langholz

@mattlangholz

ACE! Conference 2015

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© 2015 SAP SE. All rights reserved

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© 2015 SAP SE. All rights reserved

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What is Design?

When is Design successful?

Who should take part in Design? How?

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“Design is a plan for arranging elements in such a way as best to accomplish a

particular purpose.”

Charles Eames

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Design is a plan for arranging elements in such a way as best to accomplish a particular purpose

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Idea and creation process

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose

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Idea and creation process

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose

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Idea and creation process

Holistic

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose

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Idea and creation process

Holistic

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose

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Idea and creation process

Holistic Meaning to people

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose

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When is Design successful?

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Viable

Successful Design

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Viable Feasible

Successful Design

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Viable Feasible

Desirable

Successful Design

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Viable Feasible

Design Innovation

Desirable

Successful Design

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Who should take part in Design?

User Customer Developer Designer

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Who should take part in Design?

User Customer Developer Designer

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The User

Matching the users’ needs is the key success factor

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The User

Matching the users’ needs is the key success factor

Users don’t know the solution to their problem

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The User

Matching the users’ needs is the key success factor

Users don’t know the solution to their problem

In order to design a solution you need to build up empathy for the users

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User research.© 2015 SAP SE. All rights reserved

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Interviews

User research

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Interviews

Observe users in their environment

User research

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Interviews

Observe users in their environment

Inspiration comes from unexpected insights

User research

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Validation.© 2015 SAP SE. All rights reserved

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Test your concept drafts with users

Validation

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Test your concept drafts with users

Start to test early, fail and learn

Validation

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Test your concept drafts with users

Start to test early, fail and learn

“You are not like SAP.You are actually nice.”

Validation

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Who should take part in Design?

User Customer Developer Designer

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The Customer

They know the business context

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The Customer

They know the business context

You need their approval

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Discovery.© 2015 SAP SE. All rights reserved

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Persona

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User Journey Map

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Ideation.© 2015 SAP SE. All rights reserved

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Prototyping.© 2015 SAP SE. All rights reserved

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Challenges

Patience

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Challenges

Patience

They think they know the problem already

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Challenges

Patience

They think they know the problem already

Politics

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Who should take part in Design?

User DesignerCustomer Developer

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The Developer

They know what is feasible

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The Developer

They know what is feasible

They are anyhow making design decisions

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“A developer needs to be curious

and develop empathy for end users”

Hasso Plattner© 2015 SAP SE. All rights reserved

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Challenges

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Challenges

Cost

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Challenges

Cost

The mindset

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Who should take part in Design?

User Customer Developer Designer

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The DesignerHas to accept to share his field of responsibility

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The DesignerHas to accept to share his field of responsibility

Assures the focus on the user

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The DesignerHas to accept to share his field of responsibility

Assures the focus on the user

Guides the team through the design process

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The DesignerHas to accept to share his field of responsibility

Assures the focus on the user

Guides the team through the design process

Practical design skills

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Everybody is taking part in design - and that’s it?

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experience.sap.com/designservices@SAP_designs

[email protected]@mattlangholz