Focus on what you are GREAT AT

First step to designing a great Windows app is to create a “best at” statement

This app is the best app in its category at _____________ .

One sentence

Specific

Truly differentiated

Example: News Reader

One sentence

Specific

Truly differentiated

Example: News Reader is the best app in its category at helping users view

latest headlines from a personalized set of news sources

One sentence

Specific

Truly differentiated

Example: News Reader is the best app in its category at helping users view

latest headlines from a personalized set of news sources

Focus on what you are GREAT AT

Put content before chrome

Where does chrome come from?

1. Layout

2. Interaction

3. Navigation

Create visual clarity with crisp graphical elements

Remove lines and boxes as a way to group and organize content

Give content breathing room through intentional use of space

Integrate command with content

Integrate command with content

Leverage the edge

View should be about where you are at, not where you might go

Integrate navigational elements into the content

Avoid persistent way finding chrome (such as tabs)

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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions,

it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

PARALLEL MINDS TECHNOLOGY SOLUTIONS PVT.LTD MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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