Designing Products for End-Of-Life - ITU · •Designing for Recycling is a broad topic for Product...

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Markus Terho, Head of Sustainability, Nokia Designing Products for End-Of-Life

Transcript of Designing Products for End-Of-Life - ITU · •Designing for Recycling is a broad topic for Product...

Markus Terho, Head of Sustainability, Nokia Designing Products for End-Of-Life

DELIVER GREAT

MOBILE PRODUCTS

THAT....

NOKIA SUSTAINABILITY STRATEGY

...are made with best environmental and social

practices

...are made with best environmental and social

practices

...enable people to improve their lives

We consider the environment during the

entire life cycle of all our products

- Life Cycle Thinking -

We create every device with the environment in mind

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Dematerialization • Converging several devices into one single small device

• Mobile technologies are also continuously helping to dematerialize the economy by replacing physical products with services

Navigation Potential to reduce fuel consumption by up to 10-12 % by optimizing driving routes

INGREDIENTS OF A NOKIA PHONE

We are the first mobile manufacturer to manage full list of substances used in our phones.

Asha

Lumia

Some of our products include bio plastics, bio

paints, recycled metals and recycled plastics.

Our products do not include PVC, brominated

flame retardants (BFR) nor chlorinated and

brominated compounds.

Every Nokia product comes with an Eco profile,

which tells you about its materials, energy

efficiency, packaging, environmental impact

and recycling.

Elements typically used in a mobile devices

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This periodic table does not take into account in what quantities and concentrations the elements have been used (only the smallest impurities are

excluded). Neither does it take into account the form the element in question has been used in.

Consumer facing

Collection /Take back

1. Nokia own collection

2. Partnerhips (operator,

NGO etc)

3. Producer associations

E-waste recycling company

Sorting/ Pretreatment

1. Manual

2. Mechanical

Recycling companies

separate materials and sell

them as secondary raw

material to downstream

Mobile phone take-back and recycling

phases Downstream companies

Material recycling

1. Aluminum smelter

2. Ferrous smelter

3. Integrated Cu smelter

4. Plastic compounding

5. Cobalt chemistries

THE MATERIALS IN

YOUR OLD PHONE

CAN BE RECOVERED

AND USED to make new

products or generate

energy

You can drop off your old phone at any local

electronics recycling point. Nokia has also own

recycling points around the world.

E-waste … efficient Collection

of the End-of-Life e-waste is key!

Recycling behauviour-mobile phones

RECOVER THE MATERIALS IN OLD PHONES to make new products or

generate energy.

RECYCLING IS THE WAY FORWARD

Conclusions • Designing for Recycling is a broad topic for Product Design

• Functionality, technology, materials • Technically products are challenging, they contain almost every element from

the periodic table

• Circular Economy need across-industries dialogue and a global view • Product use patterns and WEEE/EPR

• People do not know that you can recycle electronics -> collection amounts are low

• recyclers need to introduce advanced recycling technology to get all possible materials from mobile phone in an environmentally sound manner

• Better Solution: • All stakeholders work together (government, manufacturer, retailer, operator,

recycler, consumer)

Thank you