Intrapreneurship and the art of innovation (using lean startup in the enterprise)
Designing intrapreneurship program with gamified startup toolkit
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Transcript of Designing intrapreneurship program with gamified startup toolkit
The GamePlan
VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS
GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership
ACTIVITIES: 1. Understand the problem
2. Solution Concept
3. Reaction Testing
1.Minimum viable product
2. Test „happiness“
3. Iterate MVP
1.Viral Features
2. Automate processes
3. Increase virality
1.Optimize Pricing
2. Segmented Offers
3. Optimize Delivery
1. Scale the channels
2. Build ecosystem
3. Go global
http://www.netpromotersystem.com/about/measuring-your-net-promoter-score
Promoter Neutral Detractor
Concept
Interview ScoreAdjust
Concept
MVP
Net Promoter Score
Adjust MVP
Viral Features
Viral Coefficient
Adjust Viral Features
Learning
EMPATHY HAPPINESS VIRALITY
Concept
Interview ScoreAdjust
Concept
MVP
Net Promoter Score
Adjust MVP
Viral Features
Viral Coefficient
Adjust Viral Features
Business Model
Customer Lifetime Value
Adjust Business Model
Learning
EMPATHY HAPPINESS VIRALITY EFFICIENCY
The GameScore
VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS
GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership
ACTIVITIES: 1. Understand Problem
2. Develop Solution
3. Reaction Testing
1.Minimum viable product
2. Test „happiness“
3. Iterate on MVP
1.Viral Features
2. Automate Processes
3. Increase Virality
1.Optimize Pricing
2. Segmented Offers
3. Optimize Delivery
1. Scale Channels
2. Build Ecosystem
3. Go Global
METRICS: Interview Score Net Promoter Score Viral Coefficient & Cycle Time
Customer Lifetime Value
Customer Acquisition Costs