Designing for the Future - Independence Blue CrossJourney Mapping Realize a Need Understand the Law...

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Designing for the Future: Innovating for Your Organization Michelle Histand Director, Innovation Mike Vennera SVP & Chief Information Officer

Transcript of Designing for the Future - Independence Blue CrossJourney Mapping Realize a Need Understand the Law...

Page 1: Designing for the Future - Independence Blue CrossJourney Mapping Realize a Need Understand the Law Research Assess Cost Compare & Decide Learn about the audience for whom you are

Designing for the Future: Innovating for Your Organization

Michelle HistandDirector, Innovation

Mike Vennera SVP & Chief Information Officer

Page 2: Designing for the Future - Independence Blue CrossJourney Mapping Realize a Need Understand the Law Research Assess Cost Compare & Decide Learn about the audience for whom you are

Human- Centered

Innovation

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Innovation @ Independence

Our MissionTo unite design thinking

principles and cross functional groups to reimagine

health care.

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Innovation @ Independence

Reimagine health care

Foster innovation collaboration

Engage community

Build internal culture & capability

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Empathize Define Ideate Prototype Test

The 5 Phases of Design Thinking

Learn about the audience for whom you are designing

Construct a point of view based on user needs & insights

Build a representation of one or more ideas to show others

Return to original user group & test ideas for feedback

Brainstorm creative solutions

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First Burst

• Individual brainstorming of high-level concepts

• Clustered by topic

• Voted on for build out

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Today’s Challenge

In what additional ways can we partner with you to improve your employees’ health, well-being, and productivity?

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Services for You

Design Thinking Workshop

Design Thinking Training

Journey Mapping

Innovation Engagement Strategy

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Goal• Improve

engagement• Reduce turnover

Workshops

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Workshops

ProcessGroup of Devereux employees & Independence HR employees learned & applied human-cented innovation methodology

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Design Thinking Training

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Journey Mapping

Tells the story of the customer’s experience step-by-step for a given interaction

Page 13: Designing for the Future - Independence Blue CrossJourney Mapping Realize a Need Understand the Law Research Assess Cost Compare & Decide Learn about the audience for whom you are

Journey Mapping

Realize a Need

Understand the Law

Research Assess Cost

Compare & Decide

Learn about the audience for whom you are designing

Construct a point of view based on user needs & insights

Build a representation of one or more ideas to show others

Return to original user group & test ideas for feedback

Brainstorm creative solutions

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Let our innovation experts work with you to determine the right strategy for you.

Innovation Engagement Strategy

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First Burst Themes

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Questions?