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Jessica Ivins: Designing for Gendered Audiences [February 2015]
Designing for Gendered Audiences
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Transcript of Designing for Gendered Audiences
The Gender Question
Customer (User)
Subscribers
“Octopus”“Mold Spore”
“According to the US IRS; I am an alien”
“Badass”
“What?!?!!?”
I had no idea what I was doing.
What Do Designers Need to Know About
Gender Identity?
Social Media
1.39 billion
Monthly active users in Q4 2014
Source (PDF): http://goo.gl/7c9FQk
My Default Facebook Gender Settings
My Current Facebook Gender Settings
A Transgender Woman Friend on Facebook
Another Transgender Woman Friend on Facebook
A Transgender Man on Facebook
“I started making Facebook friends with people who didn’t know me as [birth name].”
He untagged and removed all of his pre-transition Facebook photos.
“I don’t need folks being curious about me in that kind of way. I don’t want to be somebody’s sideshow.”
Facebook’s Gender Settings
Facebook has to provide expansive gender options. Facebook is a personal place, and gender can be very
personal.
Patient Care
“Hilarious Grey Areas”
Nurse: “When was your last menstrual period?”
Trans woman: “Um, I don’t have menstrual periods.”
Healthcare Providers Need to Know
• Your medical history
• How to address you
Client Registration Legal Name* Last First Middle Initial Preferred name:
Legal Sex (please check one)* � Female � Male *While Fenway recognizes a number of genders / sexes, many insurance companies and legal entities unfortunately do not. Please be aware that the name and sex you have listed on your insurance must be used on documents pertaining to insurance, billing and correspondence. If your preferred name and pronouns are different from these, please let us know.
Preferred pronouns:
Date of Birth Month Day Year / /
Social Security #
State ID # or License #
Your answers to the following questions will help us reach you quickly and discreetly with important information. Home Phone ( ) Ok to leave voicemail? Yes No -
Cell Phone ( ) - Ok to leave voicemail? Yes No
Work Phone ( ) Ok to leave voicemail? Yes No -
Best number to use: � Home �Cell �Work
Local Address City State ZIP Billing Address (if different from above) City State ZIP Email address: Occupation Employer/School Name Are you covered under school or employer’s insurance? � Yes � No Emergency Contact’s Name Phone Number Relationship to you If you are under 19, the Department of Public Health requires that you provide parent/guardian contact information. Parent/Guardian Name Phone Number Relationship to you Fenway Health will send certain correspondence, such as bills, to your mailing address. How would you prefer to receive other types of written correspondence? (check one) � Secure Email (MyFenway) � Letter � Other
This information is for demographic purposes only and will not affect your care. 1.) What is your annual income? ______________________ � No income 1a.) How many people (including you) does your income support? __________________
2.) Employment Status � Employed full time � Employed part time � Student full time � Student part time � Retired � Unemployed � Other ___________
3.) Racial Group(s) (check all that apply) � African American / Black � Asian � Caucasian / White � Native American / Alaskan
Native / Inuit � Pacific Islander � Other ______________
4.) Ethnicity � Hispanic/Latino/Latina � Not Hispanic/Latino/Latina 5) Country of Birth � USA � Other __________________
6.) Preferred Language (choose one:) � English � Español � Français � Português � Русский Other _____________
7.) Do you think of yourself as: � Lesbian, gay, or
homosexual � Straight or
heterosexual � Bisexual � Something else � Don’t know
8.) Marital Status � Married � Partnered � Single � Divorced � Other_____________ 9.) Veteran Status � Veteran � Not a Veteran
10.) Referral Source � Self � Friend or Family Member � Health Provider � Emergency Room � Ad/Internet/MediaOutreach
WorkerSchool � Other _____________
11.) What is your gender?
� Female � Male � Genderqueer or not
exclusively male or female
12.) What was your sex at birth?
� Female � Male
13.) Do you identify as transgender or transsexual?
� Yes � No � Don’t know
Please turn over
The information in your medical record is confidential and is protected under Massachusetts General Laws Ch. 111, Sec 70. Your written consent will be required for release of information except in the case of a court order.
Medical Record # (For office use only)
Version 10 /February 2015
“When you’re seeking medical care, that’s huge. It removes a barrier of care between you and your
doctor.”
- Trans Man, LGBTQ University Coordinator
Our form currently looks like this
Street Harassment & Safety
Shortly after Yasmine returned to Philadelphia, a woman was beaten and raped a block from Yasmine’s
Philadelphia apartment.
Many women aren’t comfortable using these self-defense tools because they’re designed for combative
situations.
Yasmine contacted me one day via Google chat.
“Hey Jess Quick question for you I'm on a call with my partner right now - we want to add a gender field to our sign-up form”
“I remember you saying how to address it - how it shouldn't just say male/female Or other What's the appropriate way to do it?”
"It depends.”
“It depends on why you're collecting the gender info and what you're going to to do with it.”
“Why do you want to ask for gender information?"
$ $$$
“Do you think transgender people would be interested in ROAR’s product?”
“The transgender people [I interviewed] have terrible stories. They’ve been spit on, hit, followed… it’s really
disgusting.”
Goals of the Gender Form Field
• Be inclusive
• Find out if transgender or gender non-conforming people are interested in the product
• Segment data by gender for targeted messaging
Yasmine plans to add the form to website very soon.
How Do I Know When Gender
Matters for My Product?
Ask, Does Gender Matter in the Context of My Product?
Gender matters in certain contexts, but it doesn’t matter in others.
“Octopus”“Mold Spore”
“According to the US IRS; I am an alien”
“Badass”
“What?!?!!?”
As designers, we’re building the front lines of the customer relationship.
