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© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 1
Creating and Delivering Oral and Online Presentations
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 6 - 2
Creating and Delivering Oral and Online Presentations
1. Importance of Oral Presentation
2. Three Step Process
3. Limit the Scope
4. Speaking Outline
5. Effective Introduction
6. Get and Hold Attention
7. Confidence
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 3
Building Your Career with Oral Presentations
Display Your Skills
Think on Your Feet
Grasp Complex Issues
Handle Challenges
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 4
The Three-Step Process
Flow of the Message
Completing
Step 3
Writing
Step 2
Planning
Step 1
Substance of the Message
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 5
Planning Presentations
Analyze Situation
Select Medium
Organize Message
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 6
Analyzing the Situation
Purpose
Inform
Persuade
Collaborate
Audience
Emotional State
Language Issues
Specific Circumstances
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 7
Selecting the Medium
Electronic
Presentations
In-Person
Presentations
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 8
Organizing Presentations
Audience Purpose
Purpose Audience
Message Message
Limit the Scope
Prepare the Outline
Choose the Approach
Define the Main Idea
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 9
The Planning Outline
I. State purpose and main idea
II. Organize major points and subpoints
III. Identify introduction, body, close
IV. Show your connections
V. Show your sources
VI. Choose a title
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 10
The Speaking Outline
Follow Planning Outline
Use Keywords
Add Delivery Cues
Arrange Your Notes
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 11
Writing Presentations
Presentation
Introduction
Message
Conclusion
Audience Subject
PurposeEtiquette
Formal
Presentation
Informal
Presentation
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 12
Creating the Introduction
Arouse Interest
Build Credibility
Preview Message
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 13
Composing the Message
Limit Main Points
Connect Ideas
Engage Audience
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 14
Writing the Conclusion
Restate Main Points
Describe Next Steps
Close Presentation
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 15
Completing Presentations
Master Delivery
Prepare to Speak
Overcome Anxiety
Handle Questions
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 16
Mastering the Delivery
Memorizing
Impromptu
Speaking
Reading
Speaking
From Notes
Subject Matter
Speaking Occasion
Purpose
Aud
ienc
e
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 17
Preparing to Speak
Location
Audience
Content
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 18
Overcoming Anxiety
Practice for success
Prepare extra material
Think positively
Visualize success
Take deep breaths
Be ready to go
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 19
Overcoming Anxiety
Don’t panic
Get comfortable
Focus on the message
Seek friendly faces
Keep on going
Check the equipment
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 20
Appearing Confident
• Don’t rush
• Make eye contact
• Stand tall
• Control gestures
• Use your voice
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 16 - 21
Responding to Questions
Focus on the
Questioner
Maintain
Control
Encourage
Questions
Respond
Appropriately
Survive the
Hot Seat
Conclude
the Presentation