Designing a Successful SlideShare
Transcript of Designing a Successful SlideShare
SuccessfulSLIDESHARE
DESIGNING A
A SlideShare about Designing a SlideShare
EVERY SLIDESHARE HAS TO ADHERE TO 4 PRINCIPLES:
Have a clearly stated message Stay simple and easy to follow
Contain effective imagery A great color scheme is key
01. 02.
03. 04.JPEG
Custom fontand eye-catching color - adhere to a theme throughout the SlideShare
Use iconography and imagesto support your message
Avoid placing an image in thecenter of the slide
QUICK Wins
Typography
Use visually exciting fonts (Futura, Montserrat, Bebas Neue)
Use CAPITALIZATION or highlight to stress your keywords
Use contrast - big vs small, bold, colour or font combinations
Play with both character and line spacing
Effective Color SchemeMOST
Choose a color scheme that fits your material:- strong, high contrast colors for tech/innovation
- pastel or dulled colors for emotional, human material
Vibrant color combinations
- they are known to cause headaches
Low contrast colors - not visible on projectors
Avoid:
LayoutCONTENT
Your SlideShare should tell a story
Use your main points to structure your slides
Define the core message you want to convey to your readers
You should avoid using templates - take the time to create your own designs
Ideal Word Count
Ideal Word Count PER SLIDE
of presentationsaverage
24 wordsper slide
45% SlideSharesbetween
views average22 wordsper slide
2M and 6M
Presentations with
views average47 wordsper slide
under 1M
Ideal Number of Slides
2M views have 69 slides
Ideal Number of SlidesPER Presentation
03
04
05
01
02Average presentations with over
Cutting down on words per slide while increasing the number of slides is the key to a successful SlideShare.
2,000 word threshold receive nearly 10x as many downloads as the rest
Presentations that cross the
Tip
Optimization
It is important to optimize the headline for searchable keywords
Twitter allows viewers to easily tweet quotes from a SlideShare
The name of the file you upload to SlideShare becomes the URL slug - so choose wisely
You can embed the presentation to your blog - helping you build backlinks and organic traffic
MAKE YOUR SLIDESHARE
Mobile Friendly:
Opt for font size 16 or higher
Increase your contrast - higher contrast improves visibility on small screens
Highlight or limit the text on slides to a few key phrases
Avoid using complicated graphs with too many details
Use simple and clear imagery - limit the number to 1 or 2 per slide
Clearly label clickable buttons - most peopleare not aware that you can have live links in your SlideShare
Include your Call to Action in your SlideShare - somewhere in the final slides
Feel free to add URLs to your other posts or your blog
CALL TOAction and URL
https://blog.slideshare.net/2014/03/17/how-to-use-colors-in-presentations
http://www.socialmediaexaminer.com/optimize-slideshare-deck/
http://sketchdeck.com/blog/how-to-design-a-slideshare-that-pulls-over-1-million-views?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com
https://www.ethos3.com/2015/05/how-to-create-a-winning-presence-on-slideshare/
http://sternstrategy.com/best-practices-for-slideshare/
http://www.slideshare.net/SEMrush/how-to-cook-up-an-awesome-deck/17-Have_the_main_pointof_your
http://www.slideshare.net/damonnofar/8-tips-for-slideshare/12-Usegood_fonts
http://www.slideshare.net/damonnofar/5-tips-for-better-typography-in-your-slides-31306908/24-5TEXTCOLOR
https://blog.slideshare.net/2014/04/16/mobile-preview-making-your-presentations-mobile-friendly
https://blog.kissmetrics.com/marketers-guide-to-slideshare/
https://blog.kissmetrics.com/optimize-slideshare-for-conversions/
https://blog.slideshare.net/2016/01/22/how-to-create-presentations-like-a-marketing-rockstar
References
www.domain