Designing a Business Model
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Transcript of Designing a Business Model
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Business Model CanvasHow to innovate a new business model
Based on Business Model Generation by Alex Osterwalder
अभि�जीत मजुमदार
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Business Reality• Today countless
innovative business models are emerging. Entirely new industries are forming as old ones crumble.
• Upstarts are challenging the old guard, some of whom are struggling feverishly to reinvent themselves.
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A business model describes the rationale of how an
organisation creates, delivers, and
captures VALUE.
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Business Model Canvas
• The Business Model Canvas concept allows you to describe and think through the business model of any organisation
• This concept has been applied and tested around the world and is already used in organisations like IBM, Ericsson, Delloite and many others
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Business Model Canvas
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The 9 Building Blocks
• Customer Segments
• Value Propositions
• Channels
• Customer Relationships
• Revenue Streams
• Key Resources
• Key Activities
• Key Partnerships
• Cost Structure
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The 9 Building Blocks
KeyKeyPartnersPartners
KeyKeyActivitiesActivities
KeyKeyResourcesResources
ValueValuePropositionProposition
CustomerCustomerRelationshipsRelationships
ChannelsChannels
CustomerCustomerSegmentsSegments
RevenueRevenueStreamsStreams
CostCostStructuresStructures
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The 9 Building Blocks
KeyKeyPartnersPartners
KeyKeyActivitiesActivities
KeyKeyResourcesResources
ValueValuePropositionProposition
CustomerCustomerRelationshipsRelationships
ChannelsChannels
CustomerCustomerSegmentsSegments
RevenueRevenueStreamsStreams
CostCostStructuresStructures
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Customer Segments• For whom are we creating
value?
• Who are our most important customers?
• There are different types of Customer Segments like Mass market, Niche Market, Segmented, Diversified, Multi-Sided platforms
• Business models must be designed around a strong understanding of specific customer needs
• The different groups of people or organizations an enterprise aims to reach or serve
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Value Propositions
• What value do we deliver to the customer?
• Which one of our customer problems are we helping to solve?
• Which customer needs are we satisfying?
• What bundle of products and services are we offering to each Customer Segment?
The bundle of products and services that create value for a specific Customer
Segment
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Channels• Through which channels do our
customer segments want to be reached?
• How are we reaching them now?
• How are our channels integrated?
• Which ones work the best?
• Which ones are the most cost efficient?
• How are we integrating them with customer routines?
How a company communicates with and reaches its Customer Segments to deliver a
Value Proposition
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Customer Relationships
• What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
• Which ones have we established?
• How costly are they?
• How are they integrated with the rest of our business model?
The types of relationships a company establishes with specific Customer Segments
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Revenue Streams• For what value are our
customers really willing to pay?
• For what do they currently pay?
• How are they currently paying?
• How would they prefer to pay?
• How much does each Revenue Stream contribute to overall revenues?
The cash the company generates from each Customer Segment
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Key Resources
• What Key Resources do our Value Proposition require?
• Our Distribution Channels?
• Customer Relationships?
• Revenue Streams?
The most important assets required to make a business model work
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Key Activities
• What Key Activities do our Value Propositions require?
• Our Distribution Channels?
• Customer Relationships?
• Revenue Streams?
The most important things a company must do to make its business model work
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Key Partnerships
• Who are our Key Partners?
• Who are our Key Suppliers?
• Which Key Resources are we acquiring from partners?
• Which Key activities do partners perform?
The network of suppliers and partners that make the business model work
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Cost Structure
• What are the most costs inherent in our business model?
• Which Key Resources are the most expensive?
• Which Key Activities are most expensive?
All Costs incurred to operate a business model
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The Business Model Canvas
KeyKeyPartnersPartners
KeyKeyActivitiesActivities
KeyKeyResourcesResources
ValueValuePropositionProposition
CustomerCustomerRelationshipsRelationships
ChannelsChannels
CustomerCustomerSegmentsSegments
RevenueRevenueStreamsStreams
CostCostStructuresStructures
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What Should Be My Business Model?