DESIGN HOTELSLaura FLEURYValentine FOLLIN-ARBELETVirginie POIRONJerome AYALA

Tag Line: « MADE BY ORIGINALS »

Nowadays most hotels feature an element of contemporary design. “Design hotels” have become a hotel segment. So, what makes our member hotels so special? Each offers far more than a designer chair in the lobby; every hotel in our collection provides a specific experience. Architecture, design, service, gastronomy and other special qualities such as the perfect location come together like interlocking pieces of a puzzle to form a consistent and coherent concept. Every single member provides an individual, aesthetic and service-driven hotel experience and reflects the vision of an independent hotelier - an "Original" with a passion for cultural authenticity and genuine hospitality that is rooted and enhanced by thought-provoking design and architecture. Each of our member hotels was “Made by Originals”!Member selection has remained an extraordinary process throughout the history of Design Hotels™. Whenever we choose a member, we always look for its distinguishing factor - the originality in its concept. A set list of selection criteria does not exist - deliberately! It is about scrutinizing key areas to find exactly the right members: holistic concepts, location, architecture, design, local integration, corporate ethics and - most importantly - the people behind the concept and their commitment towards their hotel. Naturally, the people behind every hotel and their guests play a very large role because they breathe life and a distinctive energy into the hotel. The architecture and interior design must create the right ambience for interaction. When like-minded people come together in the right environment, the result is a fascinating place to be.

http://corporate.designhotels.com/about_design_hotels/made_by_originals

Market segmentation

• Each hotelier is an ambassador of his country/city in a foreign country/city

• More than 200 hotels are refered on Designhotels.com

• Every hotels are independent and unique

• « They consider authenticity to be a very real value in today’s world » Daniele KIHLGREN

Customer engagement pointsClub membership

Customer engagement pointsClub membership

Customer engagement pointsFacebook

Customer engagement pointsTwitter

Customer engagement pointsBook purchase

Customer engagement pointsNewsletter

Customer engagement pointsVideos in partnership with

Youtube

Customer engagement points for one of the member hotel

Customer engagement points for one of the member hotel

Digital IQ

Engagement for the 4 points in customer decisions journey