Designer Designer Collections Collections

in Retail in Retail StoresStores

Target, Wal*Mart, H&M, Target, Wal*Mart, H&M, and JC Penney have all and JC Penney have all

featured designer featured designer collections. These lines collections. These lines

of clothing are also of clothing are also known as “fashion for known as “fashion for

the masses.”the masses.”

Although the clothes still Although the clothes still possess the general possess the general

aesthetic and feeling of aesthetic and feeling of the designer, they cost the designer, they cost considerably less than considerably less than

they usually would. they usually would. Because they’re so Because they’re so

affordable, everyone can affordable, everyone can get a slice of designer get a slice of designer

style.style.

TargTargetet

Besides featuring Besides featuring designers of other items, designers of other items,

such as furniture and such as furniture and toilet brushes toilet brushes

(remember?), Target (remember?), Target hosts the GO hosts the GO

International collection, International collection, featuring clothes from a featuring clothes from a rising designer for about rising designer for about

three months. After three months. After these three months are these three months are up, a new designer is up, a new designer is

featured.featured.

The GO International The GO International collection debuted in collection debuted in February of 2006 and February of 2006 and continues today. Over continues today. Over these two years, many these two years, many designers have been designers have been featured, including featured, including Luella, Paul & Joe, Luella, Paul & Joe, Behnaz Sarafpour, Behnaz Sarafpour, Proenza Schouler, Proenza Schouler,

Libertine, Alice Libertine, Alice Temperley, and the most Temperley, and the most recent, Jovovich-Hawk. recent, Jovovich-Hawk.

This is a look from This is a look from the Proenza the Proenza Schouler for GO Schouler for GO International line. International line. If one was to buy If one was to buy an original corset an original corset such as the blue such as the blue one shown in this one shown in this picture, they could picture, they could expect to pay expect to pay around $10,000. around $10,000. But at Target, the But at Target, the same corset (made same corset (made with cheaper with cheaper materials) was materials) was only $50!only $50!

http://www.target.com/GO-International-Design/b/ref=nav_t_spc_1_37/601-5958008-5899311?ie=UTF8&node=16275561

(This is the link to the GO (This is the link to the GO International collection on International collection on

the Target website.)the Target website.)

H & MH & M

H & M is a Swedish H & M is a Swedish clothing chain that clothing chain that features affordable, features affordable,

fashion-forward clothing. fashion-forward clothing. They have locations all They have locations all

over the world, including over the world, including ones in Europe, North ones in Europe, North

America, Asia, and America, Asia, and Australia. Australia.

They have had They have had collaborations with collaborations with

Chanel designer Karl Chanel designer Karl Lagerfeld, Stella Lagerfeld, Stella

McCartney, avant-garde McCartney, avant-garde Dutch designers Viktor & Dutch designers Viktor &

Rolf, Madonna. Their Rolf, Madonna. Their most recent most recent

collaboration was with collaboration was with Italian designer Roberto Italian designer Roberto

Cavalli. Cavalli.

Clothes from Clothes from these these

collaborations collaborations tend to sell out tend to sell out very quickly. very quickly.

When Karl When Karl Lagerfeld’s Lagerfeld’s collection collection

debuted, it was debuted, it was reported that reported that much of the much of the inventory in inventory in most of the most of the

stores sold out stores sold out in about an in about an

hour.hour.

Karl Lagerfeld with a model Karl Lagerfeld with a model wearing clothing from his wearing clothing from his collaboration with H&Mcollaboration with H&M

Italian designer Roberto Cavalli working on his line Italian designer Roberto Cavalli working on his line for H&Mfor H&M

Wal*MarWal*Martt

Wal*Mart is home to the Wal*Mart is home to the Metro7 collection, Metro7 collection,

designed by actress and designed by actress and soap opera star soap opera star

Dayanara Torres. Dayanara Torres. Featuring almost nothing Featuring almost nothing

over $20, it consists of over $20, it consists of hip, of-the-moment hip, of-the-moment clothing and shoes.clothing and shoes.

Designer of Metro7, Designer of Metro7, Dayanara Torres, in Dayanara Torres, in

some looks from some looks from the linethe line

JC PenneyJC Penney

Department store JC Department store JC Penney recently Penney recently

introduced a collection introduced a collection by designer denim by designer denim

dominates and identical dominates and identical twins Chip and Pepper. twins Chip and Pepper. The collection features The collection features basics such as t-shirts basics such as t-shirts and tanks, but even and tanks, but even

better, Chip and better, Chip and Pepper’s usual $200 Pepper’s usual $200 jeans for about $50!jeans for about $50!

A pair of jeans from A pair of jeans from the Chip and Pepper the Chip and Pepper

lineline

The embellished The embellished pocket that is a fixture pocket that is a fixture

of designer jeans of designer jeans comes to JC Penney!comes to JC Penney!

Hopefully this Hopefully this has given you a has given you a better idea and better idea and

visual of the visual of the designer designer

collections I collections I describe in my describe in my

third third paragraph!paragraph!

All pictures in shown in this All pictures in shown in this slide show came from the slide show came from the

following websites:following websites:http://www.jacqueline-oud.com/IMG/png/lagerfeld-hm.png

http://www.sfgate.com/blogs/images/sfgate/culture/2007/02/01/look_10_lr350x350.jpg

http://www.dexigner.com/detail/files/12657.jpg

http://www.dexigner.com/forum/uploads/post-92-1129124512_thumb.jpg

http://www.thebudgetfashionista.com/images/0900631b812ade3eM.jpg