InternatIonalDesIgnCamp2012

NUDGEDesIgnIng posItIVe BeHaVIoUral CHange

29 oCt. – 9 noV.

DesignCampThe DesignCamp is an annual, recurring event at Kolding School of design. For two weeks, it joins Danish and interna-tional students, companies, designers, researchers, and others with an interest in design in addressing global challeng-es and solving common issues based on a current theme. The DesignCamp offers an intense design process for stu-dents as well as open conference days with talks, cases and workshops for

Students from DesignCamp2011

What

companies and others with an interest in design. This year the theme is ”Nudge – Designing positive behavioural change”.

Register and learn much more about previous DesignCamps and the Design-Camp2012 on: designcamp2012.dskd.dk.

Nudge”A nudge is an attempt to influence people’s choices and behaviour in a way that is predictable and corresponds with their reflected preferences without limiting their options or substantially altering the costs of the alternatives, costs being conceived as economy, time, inconvenience, social sanctions, and similar” — Pelle Guldborg HansenChairman of the Danish Nudging Network

Design”When designers employ nudging as an alternative to traditional information campaigns it is an attempt to change behaviour without imposing new rules or restricting user options. Instead, the designers use their knowledge from related professions such as anthropology, psychology, and sociology to design for the human decision processes” —Mette Strømgaard DalbyHead of Development, Kolding School of Design

Why

Nudge Design”This year’s DesignCamp focuses on how we design a nudge in the right direction; how companies can include nudging in their products and services – to benefit the individual as well as the community – and how we can equip designers to perform this work. To design nudging requires a great deal of knowledge about human behaviour and the ability to reflect on the ethical aspects of designing human behaviour” —Karen FederDesign Consultant, Design2innovate

The theme of this year’s DesignCamp is Nudge. Specifically, the Camp will focus on nudging – that is designing positive behaviour – within public health, city planning, social condi-tions, play and learning, and sustainability.

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Examples of how to design positive behavioural change. Learn more about the examples on www.inudgeyou.com

Smaller plate – less foodIf we change the size of our plate from 12 inches to 10 inches, we eat 22% less food.

the road to the rubbish binGreen footprints guiding us to the public rubbish bins prompt us to use them. This process happens on an unconscious level because our social norms tell us that other people expect us to throw our rubbish in the bins.

Red man, stop! 10, 9, 8 … green man, go!Countdown traffic lights make the wait easier because we are able to follow the countdown until we are allowed to cross the street.

Venue:Kolding School of DesignAagade 106000 KoldingDenmarkTel. +45 7630 1100

WhERE aND WhENDesignCamp2012 takes place from 29 October – 9 November 2012 at Kolding School of Design. Learn more and register on designcamp2012.dskd.dk

DESiGNCamp2012

30 October:

Conference Day 1 (Input)31 October:

Conference Day 2 (action)1 November:

Further training Day 32 November:

Further training Day 4

9 November:

Conference Day 3 (output)

29 oCt. – 9 Nov. DESiGN pRojECtS

FoR StUDENtS

DesignCamp for students:Design process and conference days29 October – 9 November 2012

open conference days:InputNudging and DesignTuesday 30 October 2012ActionNudging in practiceWednesday 31 October 2012OutputDesignCamp2012 projectsFriday 9 November 2012

Further training for designers:Four-day further training in the concept of nudging for trained designers. The conference days Input and Action + Thursday 1 November and Friday 2 November 2012.

The DesignCamp2012 is offered in a collaboration between Kolding School of Design, Design2innovate and the Danish Nudging Network.

If you or your company wish to be part of the DesignCamp2012, please con-tact one of the persons listed below to learn more about the possibility of participating.

Kolding School of Designwww.designskolenkolding.dkAnette FlinckInternational DesignCamp Coordinatoraf@dskd.dkPhone: +45 4021 1100

Design2innovatewww.design2innovate.dkKaren FederDesignCamp Coordinatorkaf@dskd.dkPhone: +45 4124 5199

Danish Nudging Networkwww.inudgeyou.comPelle Guldborg HansenChairman of the Danish Nudging Networkpelle@sdu.dkPhone: +45 2660 1015

Who