Design Your Way Out of a Paper Bag
120
Copyright ©2007 Jason Santa Maria. All Rights Reserved. www.jasonsantamaria.com These slides may not be used or distributed without written permission.
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Jason Santa Maria's slides from An Event Apart Chicago.
Transcript of Design Your Way Out of a Paper Bag
Copyright ©2007 Jason Santa Maria. All Rights Reserved. www.jasonsantamaria.comThese slides may not be used or distributed without written permission.
Hi, I’m JasonCreative Director, Happy Cog Studios
Good to Great
DISCOVERY
Research
A List Apart
Happy Cog
We DESIGN beautiful websites
PUBLISH our best ideas
SPEAK to a worldwide community
PROCESS
Iterative design
BRANDING
Brand vs logo
A brand is a person’s gut feeling about a product, service, or company.
—Marty Neumeier, The Brand Gap
Animation by of Colossus, Inc.
Make it bigger
A logo derives its meaning from the quality of the thing it symbolizes, not
the other way around.
—Paul Rand
If a design can be refined, without disturbing its image, it seems reasonable to
do so. A logo, after all, is an instrument of pride and should be shown at its best.
—Paul Rand
Logo makeover
LAYOUT
Gridwork
Plan for placement
Whitespace
Hierarchy and focal point
Left to right, top to bottom,big and small.
—Winter Sorbeck
Restraint
DETAILS
Sweat the small stuff
TYPOGRAPHICINTERLUDE
http://www.flickr.com/groups/apostrophes/
Who cares?
IN CLOSING
APPENDIX
QUESTIONS?
