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Design value
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Transcript of Design value
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MA DESIGN MANAGEMENTNewcastle - UK
PROJECT DESIGNS & COORDINATION: Dr. Irini Pitsaki
The Three Levels of Design Value in an OrganisationThe case of North East-based Socio-Cultural Enterprises
KEYWORDS:Design Value, Design Management, Innovation,
Strategic - Functional – Operational level
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The project was part of the Design Value course. Designers and business graduates with diverse knowledge backgrounds, worked cross-culturally and cross-disciplinary, used research and design methods to capture, analyse and review the role of design in socio-cultural businesses.
BACKGROUND
They particularly approached eight UK companies to identify opportunities and suggest specific ways for value generation and innovation through design.
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What the students
found out about the
socio-cultural companies
inspired the theme of an
exhibition and was
presented with a three levels focus:
THE PROJECT
Design as VISION (or strategic design management): the transforming value of designDesign as FUNCTION (functional/tactical design management): the coordinating value of designDesign as ACTION (or project design management): the differentiating value of design
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THE ROLE OF DESIGN (in one of those
companies)
Design’s value to improve functions and communications in the school (FUNCTION/ TACTICAL LEVEL)Enabling communication coordination among the teaching staff: with oneself, with each other, with parents