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Design up front is back!
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DESIGN UP FRONT IS BACK! ARI TANNINEN TAMPERE GOES AGILE 2013
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Slides for my 15 minute presentation at Tampere Goes Agile 2013. Abstract: Working software is an expensive way of getting user feedback when compared with role-play or design prototypes. I will present practical examples from the domain of participatory and user-centered design in the context of product and service development. These include various kinds of prototypes, role-play, design games, and simulations. The advantages of these methods include super-fast iterations, committed stakeholders, and ultimately better systems and cheaper IT acquisitions.
Transcript of Design up front is back!
D E S I G N U P F R O N T I S B A C K !
A R I TA N N I N E N TA M P E R E G O E S A G I L E 2 0 1 3
D E S I G N / D E V E L O P M E N T
job-to-be-done patterns concept implementation moment of truth !Ryan Singer, 37signals
unvalidated design ideas
W A I T T I M E B U I L D S S P E C U L A T I O N I N V E N T O R Y
learning
great solution!
pain!
investment
risk
waitingpain
T E S T W I T H U S E R S A S S O O N A S P O S S I B L E !
M O B I L E A P P L I C AT I O NL O W - F I PA P E R P R O T O T Y P E
Image: flickr / Samuel Mann
A P P L I C AT I O NS I M U L A T I O N W I T H D E TA I L E D PA P E R P R O T O T Y P E
Design & image: Eero Anttila, Johannes Koski, Karri-Pekka Laakso
A P P L I C AT I O NF I N A L P R O D U C T
Design & image: Eero Anttila, Johannes Koski, Karri-Pekka Laakso
F U T U R E L I B R A R Y S E R V I C ED R A M A , L O W - F I P H Y S I C A L P R O T O T Y P E , W I Z A R D O F O Z
Concept, picture & video: Pirjo Kivistö, Marika Latvala, Mia Rahkonen, Terhi Kärpänen, Mikko Tenni / Laurea University of Applied Sciences
TA L K I N G S P O R T S W AT C HW I Z A R D O F O Z
Concept and pictures: Juho Vesanto, Marjo Karjalainen, Sami Virtanen, Irina Ylikylä, Riikka Heloma / Laurea University of Applied Sciences
PrototypeUser
C A S E M A N A G E M E N T S Y S T E M A N D P R O C E S SD E S I G N G A M E
Image: Ari Tanninen, Gosei Oy
C O N S U M E R S E R V I C E W I T H W E B T O U C H P O I N T SS E R V I C E B L U E P R I N T
Image: Gosei Oy
C O N S U M E R S E R V I C E W I T H W E B T O U C H P O I N T SD R A M A
Image: Gosei Oy
H O S P I TA L1 : 1 P R O T O T Y P E O F E N V I R O N M E N T
Juha Kronqvist, Heini Erving, Teemu Leinonen (2013): Cardboard hospital: Prototyping patient-centric environments and services. Nordes 2013. !http://vimeo.com/46812965 !http://www.slideshare.net/juhak/cardboard-hospital-prototyping-hospital-env !http://designforhealthcare.blogspot.fi/p/spring-2012-cardboard-hospital.html
Service designUser-centered design
Participatory design
Co-design
Design thinking
Co-creation
Prototyping
Personas
Scenarios
Wizard of Oz
DramaRole-play
Informance
Ethnography Bodystorming
Experience prototype
Mock-ups
Video
Moodboards
Customer journey
Service blueprints
Design games
• Fast feedback
• Validated design ideas
• Cheap
!
!
!
!
!
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• Stakeholder buy-in & commitment
• Increased communication bandwidth
• Evangelisation
• Foster innovation & creativity
• Access tacit and latent knowledge
• User empowerment
• Empathy
A D VA N TA G E S
Working software is an expensive way of getting user feedback when compared
with role-play or design prototypes.
Ari Tanninen !
Product development consultant 15 years software product development BEng, finishing MBA !
[email protected] @aritanninen
