Design to dominate_12.22490904

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Design to Dominate

By: Shoaib Ahmed

President


Set Out to Dominate

• People’s Car: Maruti• Land on the Moon: Apollo 11

“ If it was possible, somebody else would have done it”


Maximizing It

• Eliminate Blindness: Arvind Eye Hospital• Polyester Kingdom: Reliance Industries • Synonymous with Accounting: Tally

“Become the Only Player, Assume Success & Work Backwards”


Strategy for Success

• Partner Framework: Win - Win• Anti funnel Design: Decentralization

“ The Tally Way”


Challenge Conventional Wisdom


Where do you get your strategies from?

• Co – developing Products : Involving Customer Earlier & More Deeply

• First Hand Insights vs. Market Surveys

Procter & Gamble – A G Lafley

Dainik Bhaskar – Agarwal & Sons


Design A Winning Product

• Simple is not Basic• Design dissolving into Behaviour

“Continuous innovation is the key”


Enroll People

“If you want to build a ship , don’t drum up the men to

gather wood , divide the work and give orders . Instead

teach them to yearn for the vast and endless Sea”.

Antoine de Saint Exupery


Enroll People

• Are your people bigger champions of the mission than you?

• Can you create a cause?

• Are your people having fun?

• Excite them enough to take independent action

“Trichy Police: Combating Terrorism”


Dream Impossible

“You've got to follow your passion. You've got to

figure out what it is you love--who you really are. And

have the courage to do that. I believe that the only

courage anybody ever needs is the courage to follow

your own dream.“

Oprah Winfrey

Design to dominate_12.22490904

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