Design to Disrupt: New Digital Competition & Platform Disruption
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Transcript of Design to Disrupt: New Digital Competition & Platform Disruption
READ ABOUT THE 10 DESIGN PRINCIPLES OF NEW DIGITAL COMPETION.
THE TWO-SIDEDMARKET PLAYERS
Download the report(s) atlabs.sogeti.com/downloads
A leaked report on innovation from NYT says NYT is facing platform competition. That’s why ‘the
core’ of the organisation should change, not the periphery.
Another industry, another report, same conclusion: the change is ecosystemic.
Wait + See =
Please make me irrelevant
EROOM’s LAW
Technology changes exponentially
Organisations changelogarithmically
Business as Usual
The New Normal
Bridge
Valley of Death
design thinking
but What is the
What if monopolies mean prices go down? Jean Tirole Noble Price for economics 2014
on two-sided markets
Two sidedMarkets
burning platform
Two sidedMarkets
85 billionapp downloads
$ 9,3 billionsales in 1 day
$ 40 billion
For two-sided markets
Go toThe Mesh
OT
IT
Thing
Creator User
Service Service
„The single biggest reason for companies to fail, is that they overinvest in what is, as opposed to what might be”
Gary Hamel
„Institutions will try to solve the probem to which they are the solution”
23
@VINT | Vision • Inspiration • Navigation • Trends
Basket of indicators:• EBIT Margin
• Net Profit Margin
Digi
tal C
apab
ility
Leadership Capability
REVENUE GENERATION EFFICIENCY
+6%
Basket of indicators:• Revenue / Employee• Fixed Asset Turnover
+9%
-10%-4%
Digi
tal C
apab
ility
Leadership Capability
PROFITABILITY
% +26%
+9%-24%
-11%
DIGITAL MASTERS
BEGINNERS
FASHIONISTAS
CONSERVATIVES
DIGITAL MASTERS
BEGINNERS
FASHIONISTAS
CONSERVATIVES
Create a shared transformative vision of
the digital future
Engage employees at scale to make vision a reality
Fuse IT & business communities to builddigital skills & transform technology platforms
Establish strong digital governance to steer the course
TECHNOLOGY VISION
ENGAGEMENTGOVERNANCE