Design Thinking Workshop : Campus Garage Universitas Indonesia
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![Page 1: Design Thinking Workshop : Campus Garage Universitas Indonesia](https://reader031.fdocuments.in/reader031/viewer/2022022112/58f1ae1a1a28ab754b8b457f/html5/thumbnails/1.jpg)
Developing Your Own
Iphone
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Hello There.
My name is Khaira Al Hafi, Product Design at Kreanovator
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Understand creative reasoning.
Adopt the principle.
Follow the process.
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Understand creative reasoning.
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Today. We reinvent the phone.
Understanding creative reasoning
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Now I knew why. What’s next?
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Adopt the principle.
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James Dyson and his 5127 prototypes
Adopt the principle
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What does the girl need?
Adopt the principle
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Any idea what’s connecting them?
Adopt the principle
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Is that all? I wanna create awesome product Now.
Adopt the principle
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Follow the process.
A Creative Process
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Innovation is not an event
Follow the process
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Sequencing of foccusing and flaring
Follow the process
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Bayi
Follow the process
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Pintu
Follow the process
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Rumah
Follow the process
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Inovasi
Follow the process
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Disain sebuah dompet yang
ideal (4 menit)
Follow the process
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Empathy.
Follow the process
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Empathy : what?
Experiencing the emotions, thoughts, or attitudes of anothers When you feel what the other person feeling. When you can mirror their expression, their opinions, their hopes.
Follow the process
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Designers approach empathy...
Without judgment With a beginner’s eyes With curiosity Optimistically respectfully
Follow the process
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Designers approach emphaty...
Without judgment With a beginner’s eyes With curiosity Optimistically respectfully
Follow the process
![Page 24: Design Thinking Workshop : Campus Garage Universitas Indonesia](https://reader031.fdocuments.in/reader031/viewer/2022022112/58f1ae1a1a28ab754b8b457f/html5/thumbnails/24.jpg)
Disain sebuah dompet untuk
partnermu (4 menit)
Follow the process
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Remember this?
Need as Verb
Adopt the principle
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Disain sebuah dompet untuk partnermu dengan
5 Why Dapatkan emosi dan
alasan di balik informasi (3 menit)
Follow the process
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Define.
Follow the process
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Follow the process
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Point of View User Teenager Need To eath healthy food Insight Certain number are necessary for physical and cognitive heath and development
Follow the process
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Point of View User 9th grade girl at a new school Need To feel socially accepted in eating healthy food Insight In her crew, a social risk is more dangerous than a health risk
Follow the process
Spesific user
Deep need thats hers, not ours
Surprising finding insight in empathy work
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Describe your partner a little bit! Whats is the thing they are trying to do? Whats is the way they feel? 3 minutes
Follow the process
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Ideate.
Follow the process
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Brainstorm : How?
Defer judgement Go for Volume One conversation at a time Be Visual Build on the ideas of others Stay on Topic Encourage wield ideas
Follow the process
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Brainstorm Share! Get Feed back! Capture!
Adopt the principle
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Prototype.
Follow the process
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Follow the process