Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and...
Transcript of Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and...
![Page 1: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/1.jpg)
DESIGN THINKING
Dr Mac Mak
18 December 2019
![Page 2: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/2.jpg)
Use of Diagrams
• Journey to the West
![Page 3: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/3.jpg)
Design = Creativity + Innovation
• Creativity?• An Idea
• Another way of thinking
• Innovation?• An action
• Another way of thinking
![Page 4: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/4.jpg)
Birth of an Idea
• How to get an idea?
![Page 5: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/5.jpg)
What is Design Thinking?
• “Design thinking is a methodology that imbues the full spectrum of
innovation activities with a human-centered design ethos.” (Brown, 2005)
• “Design thinking is a way of finding human needs and creating new
solutions using the tools and mindsets of design practitioners.” (Kelley and
Kelley, 2013)
• “In the future, the most successful businesses will balance analytical
mastery and intuitive originality in a dynamic interplay that I call ‘design
thinking’.” (Martin, 2009)
![Page 6: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/6.jpg)
Design Thinking Process
• Empathize:• find out the needs of your client
• Define:• frame the right question
• Ideate:• generate new ideas
![Page 7: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/7.jpg)
Design Thinking Process
• Prototype:• build quick and cheap prototype
• Test:• enhance solutions based on feedback of clients.
• Hasso Plattner Institute of Design at Stanford
![Page 8: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/8.jpg)
Successful Cases
• Starbucks• From selling coffee to
• projecting a lifestyle
• Cirque du Soleil• From a circus to
• an opera
![Page 9: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/9.jpg)
Successful Cases
• Procter and Gamble• From Research and Development to
• Connect and Development
• Canon• From taking photos to
• sharing photos
![Page 10: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/10.jpg)
Experiential Exercise
• How to get many, many ideas?
![Page 11: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/11.jpg)
Lessons Learnt
• Human-centered design:• empathy for the person you are designing for
• Experimentation and prototyping:• build prototype to think and learn
• A bias toward action:• doing is more important than thinking
![Page 12: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/12.jpg)
Lessons Learnt
• Show, don’t tell:
• Tell stories to communicate
• Power of iteration:
• enhance solutions many times is key to successful outcomes
![Page 13: Design Thinking - Trade and Industry Department · 2019-12-16 · Design thinking: what it Is and how it works, paper presented to 3rd Symposium of Center for Leadership and Innovation,](https://reader034.fdocuments.in/reader034/viewer/2022042310/5ed73725d37f9f58ca6a7c64/html5/thumbnails/13.jpg)
References
• Brown, T. (2009). Change by Design, Harper Collins, New York.
• Kelley, T. and Kelley, D. (2013). Creative Confidence, William Collins, New
York.
• Mak, W.M. and Wright, R. (2014). Design thinking: what it Is and how it works,
paper presented to 3rd Symposium of Center for Leadership and Innovation,
hosted by The Hong Kong Polytechnic University, February 21.
• Martin, R. (2006). The Business of Design, Harvard Business Review Press,
Cambridge.