Design Thinking @ Russian Universities. Journey
11
Design Thinking @ Russian Universities Journey Anna Ploskonos 20 - 22 September 2012 d.confestival Hasso-Plattner-lnstitut Potsdam design thinking lab Collaborative Innovation & Experience Design
-
Upload
anna-ploskonos -
Category
Economy & Finance
-
view
503 -
download
2
Transcript of Design Thinking @ Russian Universities. Journey
Design Thinking @ Russian Universities
Journey
Anna Ploskonos
20 - 22 September 2012 d.confestival Hasso-Plattner-lnstitut Potsdam
design thinking labCollaborative Innovation & Experience Design
d.school Stanford University, Software Design, 2007
Our Story
Our Work
Lomonosov Moscow State UniversityFaculty of Economics • Needfinding course for master students of innovation
management, master degree program• 1-month program of design thinking
British Higher School of Art and Design• Summer intensive course “Design Thinking 2011” for designers
and managers with a corporate partner – VTB 24 bank • Design thinking as a part of design-management program
Higher School of EconomicsBusiness Incubator• 1-month program for young entrepreneurs (2011)• 1-month program for young entrepreneurs (2012)
Prototyping
Problems that We Faced
No sustainable ecosystem. Change in interests.
Lack of experts with experience of NPD.
Gap between the curriculum and real market needs.
Russian Context
Fear of failure and saying wrong answers.
“Measure seven times, cut once.”
Achieving ambitious goals vs. solving everyday problems.
We Create an Environment
At the beginning of the project, we create the rules of the game together with participants.
Making experiments and mistakes.
Questioning.
Generating a lot of ideas.
Building on ideas of others.
Having fun.
No hierarchy.
Value to Participants
Understanding of importance of HCD.
Understanding of own creative process.
Professional development. Creative hunger.
As the result, we have a community of design thinkers, entrepreneurs and movers.
Interest in Design Thinking
Book “Change by Design”
Tim Brown
in Russian
«Дизайн-мышление в бизнесе. От разработки новых продуктов до проектирования бизнес-моделей.»
Design Thinking @ Universities
Moscow University for Industry and Finance “Synergy”Faculty of Design
Lomonosov Moscow State UniversityFaculty of Economics
British Higher School of Art and DesignDesign-Management
Skolkovo Moscow School of ManagementMBA
Embedding design thinking into the curriculum
Our Next Challenge
2 semestersʼ program for engineering students:
Development of studentsʼ design skills. Project-based program. Innovative solution.
1 Part – problem definition (needfinding)
2 Part – solution definition (prototyping)
3 Part – solution design (human, business, technology)
Thank you!
