Design thinking in engineering - bvbhatt€¦ · Assistant Professor in Civil Engg. Sarvajanik...
Transcript of Design thinking in engineering - bvbhatt€¦ · Assistant Professor in Civil Engg. Sarvajanik...
DESIGN THINKING IN ENGINEERING
Prof. Bhasker Vijaykumar Bhatt
Assistant Professor in Civil Engg.
Sarvajanik College of Engg. & Tech.,
Surat
Gujarat Technological
University
Design thinking in engineering by Bhasker V. Bhatt is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
THE PAST
W H AT I S D E S I G N T H I N K I N G … ?
“It is not the strongest of the species that
survives,
nor the most intelligent that survives.
It is the one that is the most adaptable to
change.”
This wonderful quote of Leon C. Megginson is
still so relevant in this fast changing world.
Need to be an Innovator
W H AT I S D E S I G N T H I N K I N G … ?
New Global Thought
Developing and launching innovative ideas, concepts, prototypes and business models is essential for the continuity of a firm…
What makes innovation difficult is that a lot of people have to change their convictions and habits before something really new will be deployed.
WHAT IS HAPPENING?
DESIGN THINKING APPROACH HAS ANSWERS
Source: Design thinking for educators, 2nd edition, DT Toolkit
BIGGEST OBSTACLE =
Never accept a “NO”
REASON 1
We have ALWAYS done it THIS WAY….
Most
dangerous
phrase…!
REASON 2
No, It is not possible….
REASON 3
No, It is not Logical….
REASON 4
No, there is no Budget…
REASON 5
No, Management won’t Agree…
REASON 6
No, That is too way Risky…
REASON 7
No, Our Customers won’t like it….
Important Questions
is,
WHO ARE THEY…?
www.geovation.org.uk
IDEAS – FROM WHERE ?
Experience…
Dreams
Necessities
Surroundings
Doing works
•Laziness
•Facing problems
•Existing products
•Creative nature
•Novel combination of existing ideas
CONVENTION
PRACTICING THIS, IS OK… ?
THE BRAIN… HUMAN BAIRN
EXAMPLE…New Concept…
Multiple use of existing product, newer
ways…
Extended and efficient use…
DESIGN THINKING METHOD…?
More than 100 methods are evolved globally….
Of course, experimentally….
We follow, partially, the Stanford method….
Ana
lysis
vs. Synt
hesis
© IDEO
Empathy
IdeationProduct
Development
GTU INITIATIVE
Design Engineering subject is designed to introduce core engineering areas at an earlystage (BE II) so that the excitement of creation (of things) understanding phenomena is not
lost.
By a largest affiliating university,
For the first time in INDIA…Dr. Akshai Agarwal
Hon’ble VC of GTU
GTU PHILOSOPHY ON DESIGN ENGINEERING
Design thinking CAN GIVE students a taste of the rich internal-
remunerations associated with knowledge-creation and curiosity in
problem-driven contexts.
Designs need to satisfy
Technical functions
Ergonomics functions
Aesthetic functions
Cost function and
Environment functions.
FIVE
PILLARS
GTU PHILOSOPHY ON DESIGN ENGINEERING
The design engineering should be with fun and should createexcitement.
It should be integrated theme across the various courses.
It should promote the team work.
Design is thinking as well as doing…. SO MUCH OF DOING…
The complete design process should be included in design engineering 1, 2 and 3.
The prototype design must consider technical, aesthetic, ergonomics, cost and environmental requirements.
OBSERVE & EMPATHIZE
How? What? When? Where?
SAD
HAPPY
SAD
HAPPY
RESULT OF THINKING…
OBSERVATION TECHNIQUES
AEIOU Framework comprise of
Ethnographic observations Pictures
Video
Interviews
Sketches
Graphics
Notes
Statements
EMPATHY MAPPING
IDEATION
PRODUCT DEVELOPMENT
‘DIRTY MOST’ ARE “MOST INVITED”
THE LINE AHEAD….
PROTOTYPING – MODELING – CALCULATIONS
PRODUCT DEVELOPMENT AND TESTING
www.optimumorg.com
UNDERSTANDING & SECURING IPR
Patent Search Tools
Checking Novelty
Patent filing process
Draft patent preparation
Application submission
BUSINESS MODELING – CUSTOMER SEGMENTATION –FEASIBILITY
IN THE END…
AN ENGINEER who can
THINK & APPLY
DEVELOP NEW STUFF
BUSINESS PLAN
SECURE IDEAS by IPR
ENTREPRENEUR
TECHNOCRAT
Not an engineering graduate but…
www.businessmarketingpress.com
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