Design thinking for Entrepreneurs and small businesses
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Transcript of Design thinking for Entrepreneurs and small businesses
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Presented by:
BHAVESH BHANSALI
1313
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What is
ANALYTICAL CREATIVITY PROBLEM SOLVING
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Phases of Design Thinking
UNDERSTAND
DEFINE
IDEATE
PROTOTYPE
TEST
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Role of Research in Design Thinking
Don’t Assume: Ask!
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Roles Of Research
THE EQUALIZER
THE ARCHEOLOGIST
THE INTERPRETER
THE DEVIL’S ADVOCATE
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Designing a Business StrategyGet Down to Business
Firstly,
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Designing tools
Circles of influences
Yourself and your own network
Context map
The world outside your business
and its influences
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Designing Live Customer Experiences
Your Bricks-and-Mortar Location
Create an empathy map
Mapping the Customer Experience
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Create an empathy map
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Mapping the Customer Experience
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Designing Marketing
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Designing a Marketing plan
The Business Case
Strategic Overview
Marketing Objectives
Communications Objectives
Target Audiences
Marketing Strategies
Tactical Plan
Measurement
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