Understanding the Design Thinking Process

The Good Kitchen Story

Design Thinking Process

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The Good Kitchen StoryDenmark

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What is?

What is? What if? What wows? What works?

InterviewsObservations

Design Tool: Journey Mapping.

Very valuable to uncover hidden opportunities to create better value

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What is?Design Tool: Journey Mapping.

Very valuable to uncover hidden opportunities to create better value

Hatch & Bloom rode with food service employees who delivered the meal, accompanied to homes, watched as clients prepared food, added ingredients, set the table, and then finally ate the meal

Interviewed supervisor of the food preparation process.

What is? What if? What wows?

What works?

Public Service Kitchen is a low status job = demoralized & unmotivated kitchen employees

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The Good Kitchen StoryDenmark

Address the problems of employees producing the meals

Scope Broadened

Lets Redefine, Shall we?

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New Problem Statement

Seniors receiving the meal and kitchen workers had a set of emotional needs that were not being met

DisconnectionAlienation

Social stigma of being dependent for meals and other such personal needs.Who was providing help. Not being able to make decisions even for their food choices.Hated eating alone – reminder of no family around.Less they enjoyed the meal – their appetite decreased

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New Problem Statement

Seniors receiving the meal and kitchen workers had a set of emotional needs not being met

DisconnectionAlienation

Disengaged workers made low cost boring meals day after dayLow self esteem prevented them from trying anything new

Some positives though:Very responsible & capable

Good sense of seasonal preferencesCustomized their meals by adding spices or home grown vegetables

They really did care 8

What if?

What is? What wows? What works?

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Design Tool: Co-Creation.

Ownership, engagement & better ideas

What is? What if? What wows?

What works?

What if?Inviting key stakeholders into the design process.

Who was delivering the food?The descriptions boringly read: livers, potatoes & sauce

Q2

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What wows?

What is? What wows? What works?

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What is? What if? What wows?What works?

What wows?Design Tool: Co-Creation.

Prototyping

Use same grp to test ideas rather than generate them.

3 different versions of the menu – asked workshop participants which they liked and also stuff like colors they favored; whether they preferred photos or illustrations.

Design Tool: Visualization.Make it tangible and concrete. Draw a

picture, tell a story, take a photo, make a map..

Makes an abstract idea more clear, visible & concrete & understandable

Don’t just talk about different options, show different options.12

What works?

What is? What wows? What works?

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What is? What if? What wows? What works?

What works?

Testing prototypes with different combinations & ways of presenting the food with actual customers

Packaging design changes: Modular mealsNew Uniforms

New Name: Good KitchenNew Communication Channels between seniors and kitchen

workers: newsletters, comment cards 14

The Good Kitchen Story

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