Design thinking
description
Transcript of Design thinking
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design as a
nounverb
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design as style + some usability
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design is not so small
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design as:a way of thinking, an approach
to solving problems
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reduce water botter consumption in US. manage e-waste and discarded electronics to save the world. improve sanitation in low income areas. increase the number of registered bone marrow donors. bet-ter connect food production and consumption. de-sign an accessible election experience. improve re-cruitment of potential participants in clinical trials at U-M. increase availability of affordable learning tools and services for students in the developing world. create a multimodal system of transporta-tion in major cities. restore vibrancy in cities and re-gions facing economic decline (detroit). design an ideal home for soldiers injured in the field. redesign-ing the patient experience in hospitals. create envi-ronments where students can explore, understand and add their unique voice to the world. create em-ployment in areas that have high unemployment
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design is much bigger than just style
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Source: Institute of Design at Stanford
design thinking aims to bring people, business & technology to-gether in meaningful ways
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innovation?
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Source: Institute of Design at Stanford
design thinking aims to bring people, business & technology to-gether in meaningful ways
EDHARMONIOUSLY
SOLUTION
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design thinking starts with users
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design thinking starts with userspeople
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“If I had asked people what they wanted, they would have said faster horses.”
- Henry Ford
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empathy
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empathycreate
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find inspiration at the edges, embrace diversity
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tell good stories
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define the problemre
redesign UMClinicalStudies.orgrethink recruitment at U-M
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everything
especially long held beliefs & assumptions
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Source: ThinkBig Lab
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prototype to think, prototype to test
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embrace failure, make good mistakes
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design experiences
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design experiences
buy ticket get to the airport
check in get through security
get to your gate
check in again
fly
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Source: Institute of Design at Stanford
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Source: Institute of Design at Stanford
multi-disciplinary teams to inter-disciplinary teams to
anti-disciplinary teams
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crazy -> radical (sometimes)
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design is
making sense of things