Design Social Strategies to Establish a Culture of Trust #TEDatIBM
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DESIGN AND IMPLEMENT SOCIAL STRATEGIES TO ESTABLISH A CULTURE OF TRUST LEARN HOW CORPORATIONS & GOVERNMENT CAN REIMAGINE TRUST AT WWW.IBM.COM/SOCIALBUSINESS 1) We First, Marketing 3.0: The Rise of Purpose-Driven Social Brands http://www.forbes.com/sites/simonmainwaring/2013/07/16/marketing-3-0-will-be-won-by-purpose-driven-social-brands-infographic/ ONLY OF BRANDS WORLDWIDE ARE SEEN TO MEANINGFULLY AND POSITIVELY IMPACT PEOPLE'S LIVES 1 7 1 % 20% OF CONSUMERS WOULD HELP A BRAND PROMOTE THEIR PRODUCTS OR SERVICES IF THERE IS A GOOD CAUSE BEHIND THEM 1 OF CONSUMERS SAY THEY USE SOCIAL MEDIA TO ADDRESS OR ENGAGE WITH COMPANIES AROUND CORPORATE SOCIAL RESPONSIBILITY 1 OF EMPLOYEES CONSIDER CORPORATE SOCIAL RESPONSIBILITY WHEN DECIDING WHERE TO WORK 1 81% 62%
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"Find out how IBM is reimagining a culture of trust. Imagine how much goodwill you could create and how much your organization could accomplish if you did just one thing: put people first. It may sound simple or even simplistic. But in a world where organizations have been so inwardly focused for so long, it’s actually revolutionary. Follow #TEDatIBM on Twitter to see our new engagement series inspired by TED@IBM, a TED-curated event on September 23.
Transcript of Design Social Strategies to Establish a Culture of Trust #TEDatIBM
DESIGN AND IMPLEMENT SOCIAL STRATEGIES TO ESTABLISH A CULTURE OF TRUST
LEARN HOW CORPORATIONS & GOVERNMENT CAN REIMAGINE TRUSTAT WWW.IBM.COM/SOCIALBUSINESS1) We First, Marketing 3.0: The Rise of Purpose-Driven Social Brands http://www.forbes.com/sites/simonmainwaring/2013/07/16/marketing-3-0-will-be-won-by-purpose-driven-social-brands-infographic/
ONLYOF BRANDS WORLDWIDE ARE SEEN TO MEANINGFULLY AND POSITIVELY IMPACT PEOPLE'S LIVES1
71%
20%
OF CONSUMERS WOULD HELP A BRANDPROMOTE THEIR PRODUCTS OR SERVICESIF THERE IS A GOOD CAUSE BEHIND THEM1
OF CONSUMERS SAY THEY USE SOCIAL MEDIA TO ADDRESS OR ENGAGE WITH COMPANIES AROUND CORPORATE SOCIAL RESPONSIBILITY1
OF EMPLOYEES CONSIDER CORPORATE SOCIAL RESPONSIBILITY WHEN DECIDING WHERE TO WORK1
81%
62%
