Design Scenarios

7/29/2019 Design Scenarios

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ScenarioS:PrototyPe the Future


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what is a design beFore youve made it?


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PLans

strategiessCenariosFOR THE FUTURE!


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everyone designs who devises Courses

oF aCtion aimed at Changing Current

situations into PreFerred ones.

_ herbert sim

THE SciEncES OF THE ARTiFi


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a tooL to ComPLement traditionaL busin

Case methodoLogies, exPert oPinions and

intuition.

sCenarios are stories about the Future,

Linked baCk to the Present through a seroF LogiCaL, PLausibLe, deteCtabLe events

a systematiC way to make deCisions toda

based on evaLuating the imPaCt oF those

deCisions on Future suCCess

_ greg bLonder, at&t, beLL Labs, Parsons,

sCenarioPLanning


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iF you dont know where you are going, ymight wind uP somePLaCe eLse.

its tough to make PrediCtions, esPeCiaLLabout the Future.

when you Come to a Fork in the road, take

_ yogi berYAnKEES cATcH

MAnAGER, AnD S


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RAY KURZWEil,

SinGUlARiTY.cOM


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deaLing with the Future:

PersistenCeinsuranCeindiana JonestraFFiC LightdeLPhi method

deCision treeinvent it...

l l l lInvade Iraq?

WMD

Planning

WMDsEasily

Defeated

No WMDs

Next

Vietnam

No cost,

flags in street

Continued

Unrest

Mere

Tyrant

Decision


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designsCenarios

design sCenarios are essentiaLLy

hyPothetiCaL stories, Created with

suFFiCient detaiL to meaningFuLLy exPLor

PartiCuLar asPeCt oF a serviCe oFFering.

stiCkdorn & sChneid

THiS iS SERvicE DESiGn THinK


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sCenarios are abLe to heLP review,

anaLyze, and understand the drivingFaCtors that uLtimateLy deFine a serviCe

exPerienCe.

sCenarios make ConCePts and PrototyPeaCCessibLe and engaging by PLaCing them

in an easiLy reLatabLe Context. this heLPs

FaCiLitate disCussions about how PeoPLe

wiLL exPerienCe new serviCes in the Futur

stiCkdorn & sChneid

THiS iS SERvicE DESiGn THinK

vaLidate & CommuniCate


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PLan & deLiver

Can be used to gather insights andinPut From users, inCLuding PossibLe

aLternatives, questions and ConCerns,

and oPPortunities For Co-designing ideas

with stakehoLders and users.

Can Provide a more immediate, ComPeLLing

or understandabLe exPLanation oF a des

and PossibLe examPLes oF its imPaCt ForCLients and Partners.


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method _

exPerienCePrototyPes

it Consists oF sketChing out a new serv

in reaL time, by adaPting the Conditions taFFeCt reLationshiPs and behaviours as

you go aLong, in resPonse to FeedbaCk Fro

PartiCiPants. exPerienCe PrototyPing CanLead to a greater understanding oF how

the goaL Can best be aChieved

Jennie winhaLL, PARTiciPlE


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to stage an exPerienCe PrototyPe, thequestions to be answered are deCided, an

Conditions For a ProPosed exPerienCe are

set uP with as Few materiaLs as PossibLe

and in a way that is as CLose to reaLity aneCessary to get useFuL FeedbaCk. oFten

members oF the design team or CLient tea

PLay the roLes imagined in the ProPosed

serviCe. touCh-Points are moCked uP...reguLar reviews are heLd to get FeedbaC

reJeCt or iterate the ConCePt and try

diFFerent ways oF doing things it is

esPeCiaLLy imPortant to Find obJeCtive wa

oF CaPturing what is and is not working

Jennie winhaLL, PartiCiPLe


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[VIDEO NOT AVAILABLE]

FARM FRiEnDS


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[ttp://vieo.o/51059232]

iSEU / liGHTinG


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method _

storyboards

cAlvin AnD HOBBES


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lE PHOTOGRAPHE


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cAFE SOlO


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cAFE SOlO


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method _

animations

HEAlTHY HOMES

[VIDEO NOT AVAILABLE]


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method _

video sketChing

[ttp://vieo.o/10892381]

[ttp://vieo.o/43150338]

THE URBAn GARDEnER

+ STREET ScHOOl


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method _

hybrid video

[ttp://www.otbe.o/wat?v=JSnB065

GOOGlE GlASSES


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method _

modeLs &

moCk-uPs

BlAnK PlATE


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iDEO FOR SOURcE BAnK


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method _

CritiCaL

design

WElcOMESBURG: GEnTRiFicATiOn OFFSETTinG


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DUnnE + RABY


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PHiliPS

storyteLLing


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storyteLLing

_ POINT OF VIEW:

nOT YOUR TEAM TEllinG THE STORY OF YOUR

PROJEcT, BUT A nARRATOR OR PERSOnA TEllin

THE STORY OF An EXPERiEncE.

FiRST PERSOn, THiRD PERSOn, OR HYBRiD P.O.v

_ PRESENT TENSE:

nOT WHAT HAPPEnED OR Will HAPPEn BUT W

iS HAPPEninG.

liKE ETHnOGRAPHiES: viviD, cOMPEllinG, REA

use Case sCenario


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use-Case sCenario

_ SET THE ScEnE: WhO, WhAT, WhERE, WhEN,

AND Why? PERSONAS, TOOL, AND cONTExT.

_ inTERAcTiOnS & inTERvEnTiOn: ALL ThE STENEcESSARy TO SEE hOW yOuR TOOL WORkS.

_ FROnT AnD BAcK STAGE: ShOW SuPPORTINgchARAcTERS AND BAckgROuND PROcEDuRES

_ PAin POinTS: INDIcATE PROBLEmS WITh yOuRPROTOTyPE AND AREAS FOR ImPROVEmENT.

_ MUlTiPlE STORiES: uSE PRImARy & SEcONDAPERSONAS TO ShOW DIFFERENT uSE cASES.

Design Scenarios

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