design roadmap presentation - Visual...
Transcript of design roadmap presentation - Visual...
![Page 1: design roadmap presentation - Visual Identityvisualidentity.blogs.wm.edu/files/2010/10/design_roadmap... · 2012-01-20 · Design Roadmap for Visual Identity Communication Group Meeting:](https://reader034.fdocuments.in/reader034/viewer/2022042309/5ed5f7547b653b4f3365432d/html5/thumbnails/1.jpg)
Design Roadmap for Visual IdentityCommunication Group Meeting: June 23, 2011
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Graphic Element
Wordmark
Logo
What’s in a logo?
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First Recommendation:
William & Mary should have one logo that includes:
• a historic graphic element
• a wordmark (“William & Mary” rendered in type)
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University logos with graphic & wordmark
Brown
University of Chicago
Cornell
George Mason
Indiana University
University of Miami
Ohio State
Princeton
Rutgers
Tulane
University of Virginia
Yale
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Historic Graphic: Coat of Arms/Seal
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Historic Graphic: Cypher/Crest
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Second Recommendation:
• one should be the graphic element in the unified logo
• one should be reserved for formal communication
The cypher and coat of arms should be retained for use.
This distinction should be made after additional research
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Universities with an official mark
Brown
University of Chicago
Cornell
George Mason
Indiana University
University of Miami
Ohio State
Princeton
Rutgers
Tulane
University of Virginia
Yale
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Focus Group Results
Words that describe W&M
Academic Excellence: 54
Historic: 15
Prestigious: 6
Tradition: 5
Coat of Arms
Historic: 63
Tradition: 53
Cypher
Historic: 36
Majestic: 29
Prestigious: 28
Tradition: 20
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What’s in a logo?
Graphic Element
Wordmark
Logo
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Wordmark
The original College wordmark was viewed 28
million times by 7.5 million visitors to wm.edu
last year.
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Third Recommendation:
Revisit the wordmark when designing the unified
William & Mary logo
Continue using the current wordmark, with the
original ampersand
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Focus Group Results
Words that describe W&M
Academic Excellence: 54
Historic: 15
Prestigious: 6
Tradition: 5
Wordmark
Academic Excellence: 36
Modern: 30
Comments
boring; plain
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Recommendations
A single logo (with graphic element & wordmark)
Retain seal & cypher (one for logo, one for formal)
Continue using current wordmark (revisit for logo)
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Fourth Recommendation:
Tribe logo and Griffin remain for all things athletic
A comprehensive style manual will include guidelines
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Universities with an athletic logo
Brown
University of Chicago
Cornell
George Mason
Indiana University
University of Miami
Ohio State
Princeton
Rutgers
Tulane
University of Virginia
Yale
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Fifth Recommendation:
“W&M”
Retain acceptable marks for merchandising, buildings,
vehicles and decorative icons.
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Sixth Recommendation:
Retire marks of little historic significance to William & Mary.
This includes (but isn’t limited to) the marks below.
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Recommendations
A single logo (with graphic element & wordmark)
Retain seal & cypher (one for logo, one for formal)
Continue using current wordmark (revisit for logo)
Retain Tribe script & Griffin for athletics
Retain acceptable marks for flexibility
Retire marks of little historic significance to W&M
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Design Roadmap for Visual IdentityCommunication Group Meeting: June 23, 2011