Design Presentation

Campus District Project Progress:Design Definitions

Contents:GIS Maps Attribute MapsGoogle Maps Focus Brainstorming Branding Statements Design Definitions Design Teams

Campus District Project Progress:Research Strategies

GIS Maps

I-90

22

24

18

25

30

23

PAYNE

27EUCLID

26

21

17

SUPERIOR

19

ST CLAIR

CEDAR

PROSPECT

CENTRAL

CHESTER

CARNEGIE

28

RAMP

SWINGOS

WOODLAND

ROCKWELL

COMMUNITY COLLEGE

ERIN

RADIO

27

RAMP

RA

MP

21

RAMP

22

RA

MP

24

I-90

18

CARNEGIE

RA

MP

RAMP

RAM

P

RA

MP

PAYNE

21

RA

MP

21

19

22

30

RAMP

RAMP

Campus District Population Distribution ¯

Legend

Census Tract

Population Distribution

0 - 40

41 - 184

185 - 485

486 - 1294

1295 - 2268

0 0.09 0.18 0.270.045Miles

Developed By: Adam Stalder and Anurag SaxenaDate: June 24, 2010

SourcesCensus Tract Boundary Files: US Census Bureau 2000 DataCampus District Area: Based on data from Cuyahoga County Planning CommissionDemographic Information: US Census Bureau 2000 Data

I-90

22

24

18

25

30

23

PAYNE

27EUCLID

26

21

17

SUPERIOR

19

ST CLAIR

CEDAR

PROSPECT

CENTRAL

CHESTER

CARNEGIE

28

RAMP

SWINGOS

WOODLAND

ROCKWELL

COMMUNITY COLLEGE

ERIN

RADIO

27

RAMP

RA

MP

21

RAMP

22

RA

MP

24

I-90

18

CARNEGIE

RA

MP

RAMP

RAM

P

RA

MP

PAYNE

21

RA

MP

21

19

22

30

RAMP

RAMP

Campus District Average Household Size ¯

Legend

Census Tract

Average Household Size

0 - 1.25

1.25 - 2.07

2.07 - 2.33

2.33 - 2.57

2.57 - 3.51

0 0.09 0.18 0.270.045Miles



I-90

22

24

18

25

30

23

PAYNE

27EUCLID

26

21

17

SUPERIOR

19

ST CLAIR

CEDAR

PROSPECT

CENTRAL

CHESTER

CARNEGIE

28

RAMP

SWINGOS

WOODLAND

ROCKWELL

COMMUNITY COLLEGE

ERIN

RADIO

27

RAMP

RA

MP

21

RAMP

22

RA

MP

24

I-90

18

CARNEGIE

RA

MP

RAMP

RAM

P

RA

MP

PAYNE

21

RA

MP

21

19

22

30

RAMP

RAMP

Campus District Median Household Income¯

Legend

Census Tract

Median Household Income

0 - 6336

6337 - 6679

6680 - 11250

11251 - 19375

19376 - 19766

0 0.09 0.18 0.270.045Miles



I-90

22

24

18

25

30

23

PAYNE

27EUCLID

26

21

17

SUPERIOR

19

ST CLAIR

CEDAR

PROSPECT

CENTRAL

CHESTER

CARNEGIE

28

RAMP

SWINGOS

WOODLAND

ROCKWELL

COMMUNITY COLLEGE

ERIN

RADIO

27

RAMP

RA

MP

21

RAMP

22

RA

MP

24

I-90

18

CARNEGIE

RA

MP

RAMP

RAM

P

RA

MP

PAYNE

21

RA

MP

21

19

22

30

RAMP

RAMP

Campus District M/F Ratio ¯

Legend

Census Tract

Male to Female Ratio

0 - 0.73

0.73 - 0.83

0.83 - 0.98

0.98 - 1.11

1.11 - 1.93

0 0.09 0.18 0.270.045Miles



Campus District Project Progress:Attribute Maps

Asset Maps

Campus District Project Progress:Google Maps

Google Maps:

Go To Google Map of Businesses

http://bit.ly/cdbusinessmap

Campus District Project Progress:Focused Brainstorming

Focused Brainstorming:


: Utopian Interactive Park : New East Side Marketplace : Synergy Complex: Modern Bazaar : Human Life = Renewable Resource : Summer Youth Painting Project : Community Vegetable Garden : Painted Line: Urban Trail : E 22nd Brick Street

Design Pitches:


: Colorful, Big, Laundromat : Giant GermEX Bottles on Every Corner : 24/7 Music & Technology Center : Basketball & Ice Rink Rec Center : Food Court in a Garden : Art and Life Education Center : Healthy Food Sidewalk Carts : The Spaces Between

Design Pitches:


: Teen Center : Community Learning Hub System : Sustainable Co-Learning Arts Hub : Graduation Cap Academy : Campus District Commons : Learning Curve Connecting Lake to River

Design Pitches:


: E 30th and Cedar : E 22nd, Community College and I90 Triangle : Juvenile Court Building : Carnegie Fast Food Strip : E 24th Street Corridor

Potential Places and Paths:

Campus District Project Progress:Branding Statements

The central ideas and values behind all design decisions in an organization.

Identity:

Relationships happen in the spaces between people. This can be positive or negative. The way designers approach these spaces influences the direction of this human energy.

Creating Our Identity:

Brand Position:“The notes—the sounds played by the musicians—are not the music, but merely the framework for the music. As Miles Davis said, “the music exists in the spaces between the notes.””

-John Atkinson, Stereophile, Nov. 2009

A multi-cultural design strategy, embracing the diverse mixture of residents, institutions, and businesses of the district.

Unique Selling Proposition

The District:

We’re strange alliesWith warring hearts

- Dave Matthews

Area ResidentsTri-C MetroCleveland State UniversitySt. Vincent’s Charity HospitalCMHAAsia TownArtist’s SpacesLocal BusinessesNew Economies

Law EnforcementRTACCMRDD William Patrick Day CenterODOT (the Innerbelt) Visiting Nurses AssociationUS Post OfficeLabor UnionsGovernment Services

Equity/Assets

Brand Position:Designing the Spaces Between.

( ) Parenthesis

Etymology: Late Latin, from Greek, literally, act of inserting, from parentithenai to insert, from para- + en + tithenai to place1 a : an amplifying or explanatory word, phrase, or sentence inserted in a passage from which it is usually set off by punctuation

2 : interlude, interval- Merriam-Webster’s

Online Dictionary

Identity: Connective Space

“Don’t play what’s there, Play what’s not there.”

- Miles Davis

Brand Strategy Roll-OutEach arm of the design roll-out will connect with different groups within our diverse audience:

Short term - creating confidence and buy-in from the residents

Mid term - creating connections between residents, major institutions and local businesses

Long term - building an economic base to sustain the rich diversity of the area.

Campus District Project Progress:Design Deliverables

Four Facets of Design:1. Product/Structure 2. Environments 3. Communication 4. Experiences

Product/Structures:

What structures can we design to connect people?: Bridges

: Skywalks

: Marketplaces

: Training Hubs

: Laundry Mats

: Civic Centers

: Restaurants

: Transportation

: Fitness Facilities

: Convenience Goods Store

Economic Rationale: : The district is a place where people work, study and play, but a very few live. There is a need to develop the neighborhood in such a way that it is attractive to students and employees to live in the district, and at the same time make it a better place for existing residents.

: This involves community development, that is for residents in the district. However, the real money will come into the district when people from different parts of the region come to the district and use the services here.

: This would require building of marketplaces, that cater to the needs of students and the people that work in the district. Initiatives such as community markets will keep the money in the community and marketplaces such as bars, restaurants, convenience stores etc. will attract people that work/study in the district and help in bringing dollars into the district.

Structure Definition:

We propose a facility or more where residents, students, employees and visitors of the district will generate commerce, creating quality of life experiences. This marketplace will include several business and service ventures that can be used, operated or own by any stakeholder in the district.

Marketplace:

Structure Definition:

Definition ~ Places of

: supermarket, store, convenience mart, farmers’ market.

: mart, flea market, bazaar, fair, emporium

: stock market, trade, commerce, buying and selling, dealing

Marketplace:

Marketplace Examples:

Environments:

What environments can we design to connect people?: Parks

: Bike Paths

: Store Fronts

: Green Spaces

: Benches

: Gardens

: Street Signage

: Safety Hubs

: Kiosks

Environment Definition:

: We will propose an infrastructure that connects our stakeholders to our marketplace(s). We will map out gaps in the Campus District that can be better utilized to connect stakeholders.

: These passageways/routes will not just be a means to physically connect individuals, but they will also help communicate the Campus District brand, solve transportation problems in the District, invent green spaces and be a large part of the final attraction.

: This facet of design will also include public safety, parks and fitness and seasonal considerations.

How can I get there?

Environment Examples:

Communication:

What communications can we design to connect people?: Project Identity

: Campaigns

: Community Involvement

: Media Vehicles

: Swagger

: Press Releases

Communication Definition:

We can design communication that will create a memorable brand for the Campus District. The brand and select media vehicles will garner excitement about our project as well as empower the community.

Experiences:

What experiences can we design to connect people?: Daily Exchanges

: Lasting Experiences

: Milestone Events

Experiences:

We can design experiences that generate daily quality of life exchanges that will connect the stakeholders in the Campus District. We can design lasting experiences that empower the community through training programs and initiatives over time. We can design milestone events that will generate enthusiasm in the Campus District.

Campus District Project Progress:Design Teams

Structures Team:

Mark Duluk, Lead Urban DesignerBrian Paige, College Designer :: Presentation Materials

Quentarious Willis, Student Consultant :: Student Designer/Presenter

Willie Thomas, Student Consultant :: Student Designer/Presenter

Brian Pinson, Student Consultant :: Student Designer/Presenter

Environment Team:

Joe Stanley, Lead Urban DesignerNorman Duenas, College Designer :: Presentation Materials

Tyrone McElrath, Student Consultant :: Student Designer/Presenter

Chantel Carlisle, Student Consultant :: Student Designer/Presenter

Lori Walters, Student Consultant :: Student Designer/Presenter

Communications Team:

Mari Hulik, Communications CoordinatorStacey Cassidy, Lead Project Coordinator

Susan Notorgiacomo, College Designer :: Presentation Materials

Dasha Allen, Student Consultant :: Student Designer/Presenter

Rena Evans, Student Consultant :: Student Designer/Presenter, Community Advocate

Experience Team:

Russel Stephanchick, Lead Project CoordinatorMackenzie King, Operations Coordinator

Marcus Brathwaite, College Designer :: Presentation Materials

Shudina Brown, College Project Coordinator

Destiny Curlee-Cooper, Student Consultant :: Student Designer/Presenter

Nina King, Student Consultant :: Student Designer/Presenter, Community Advocate

Research Team:

Adam Stalder & Anurag Saxena, Lead Research CoordinatorsAlexandria Overton, College Designer :: Presentation Materials

John Malanij, Student Consultant :: Student Researcher/Presenter

Jasmean Ladd, Student Consultant :: Student Researcher/Presenter

Design Presentation

Documents

Transcript of Design Presentation