DESIGN PHILOSOPHYGoing organic is a process, not a status!

We re-produce it in Fabric! Colour is our passion and we boldly present it in “Peace” silk. The imperfection in each and every piece is unique-“handmade” by a team of Weavers and Printers who are trained to produce quality with “no fear of time”!

I started ‘Aeshaane’ in my backyard with just a simple thought of creating awareness about ‘Animal free’ fabric, because I felt so strongly about it! Advocating vegetarianism myself, it was a liberating experience to own and wear my first piece of ‘Guilt-free’ fabric!

It’s been the biggest challenge till date since I had to sink all my life savings into something that only I

believed in! It’s been a fulfilling journey of self discovery, strength and determination that I didn’t know I

possessed and the humble rural families that joined hands with me to live life with a real purpose, to connect

with likeminded people! Little did we expect that Aeshaane would go global from Paris to Tokyo and bond

with a wider audience who appreciate finesse and quality! “She” has found her niche and these ‘Threads of

thought’ are bound to last a lifetime!

To me the art of rearing organic silk is a form of meditation, a means of emotional expressions.

“Killing animals is a phenomena which is at once disgusting and distressing. There is no justification in indulging in such acts of Brutality”

- Dalai Lama

“Non-violence is a quality not of the body but of the soul”

- Mahatma Gandhi(He urged people to wear silk without killing the silk worms)

BRAND AESHAANENeesha Amrish has built her label block by block! She began her journey six years ago with a one - table workshop in a non-descript studio trying to go Organic with block prints and homespun textiles.

But her vibrant colour stories, intense geometrical motifs and fuss-free styling appealed to a steady stream of very niche clientele. There has been no looking back since!

About half-a-dozen fashion houses in Europe showcase her line, her latest being showcased at the very prestigious “Victoria and Albert

Museum”, London - the World’s greatest Museum of Art and Design.

Her independent efforts to revive Handloom were recognized by HEPC (Handloom Export Promotion Council), who lauded her works and showcased her line in several runway shows in India and predominantly on a global platform for International buyers, where she was sold-out on her first show in Paris!

Neesha’s design aesthetic is minimalist and classic, where the textile and prints to do all the talking. They are a representation of modern India, yet ‘global’ in their own way!

Neesha’s fabrics are hand-spun, hand-woven and hand-printed drenched in vibrant hues. The motifs range from Nature-inspired patterns to abstract geometry. “I’m stimulated by the potato in my kitchen, leaves and twigs in my garden and simple squares and circles.”

They can be easily be passed on as heirlooms from mother to daughter and transcend generations.

Her fabrics have a soul! They connect with you!

What is Organic Silk?

Organic Silk? – A SUSTAINABLE AND NON-VIOLENT ALTERNATIVE.

The global appeal of our textiles is incredible, and if the finest yarns of silks are obtained in the ‘Organic’ method without killing any living creature, it is simply incredible! TAKING THE VILOENCE OUT OF SILK, this wonder eco-fabric is called ERI SILK OR PEACE SILK. It also comes in varieties of Tussar and Ghicha.

Regular silk is produced from Cocoons by dropping and killing thousands of silk worms into boiling water before they metamorphose into a moth. The silk is believed to be the finest at this stage. This is done to prevent the Cocoons from opening naturally at one end to release the moth, whereby the continuity of the fibre is lost.

Organic Silk culture is a forest based industry and the yarn is produced in a completely untouched natural environment as the silkworms are reared outdoors on live trees of Aasan, Arjun & Sal and they do not feed on plucked leaves.

Organic silk is produced from the cocoon from which the silk moth is naturally released. This exposure to nature results in its truly multi-tonal look, which cannot be duplicated by machine made fabric making it a “truly wild silk”. This piercing of the cocoon results in many pieces of yarn (instead of one continuous thread) which then must be spun together to make a single thread. This process makes it more expensive than “Regular” silk.

These natural silks are made by a collaborative venture of tribal silkworm rearers, poor rural women who make yarn and handloom weavers in the hinterlands of india. It provides employment to the disadvantaged groups, living in remote areas and enables self-dependence and better living standards to these underprivileged groups.

ORGANIC SILK

HAND WEAVING SUSTAINABLE SILK ON HIS LOOM

AESHAANE AT THE VICTORIA & ALBERT MUSEUM, LONDON

Victoria and Albert Museum, The World’s leading Museum of Art and Design - presents ‘The Fabric of India Festival’! The V&A contains the greatest collection of Indian Textiles in the world.

Showcasing the best of V&A’s world-renowned collection together with masterpieces from leading Indian designers...

Aeshaane... We were honoured to be on display as part of India Festival and also for sale at the Museum shops! A moment of Triumph for us and all the rural workers who joined hands to live life with a real purpose to create sustainable fashion! Vogue called it “the most stunning exhibition you will see in London”.

‘‘Organic silk lacked a visible platform; Designers like Neesha will soon bridge the gap!

She has built her label Block by Block! When Neesha began her non-descript one-table workshop six years ago, she never imagined she would survive the winds of change and how!

— THE HINDU

Neesha Amrish begins a new global journey, with her first stop at London’s Victoria and Albert Museum, with no signs of slowing down!

— THE INDIAN EXPRESS

Fabric with a Soul! Handmade all the way from farm to loom to the printing table, Neesha’s designs are truly unique, because such extensive hand making of fabric makes duplications impossible!

— METRO PLUS

She uses silk innovatively in her designs watch out for her!— VOGUE

Neesha Amrish is selected to exhibit her organic silk designs at London’s V&A Museum!

— THE TIMES OF INDIA

Her work strikes a chord, her philosophy and core of the label go deeper than just handloom... !

— DECCAN CHRONICLE

’’Forging a new creative aesthetic, she is redefining convention while keeping her Indian sensibility. Meet the stars-in-waiting of the next generation, Neesha Amrish!

— FEMINA

MEDIA QUOTES

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NTAKING THE VIOLENCE OUT OF SILK

‘‘We selected Neesha’s work as we are excited about the combination of striking geometric patterns and bold colour, with the use of traditional techniques and materials. The quality of printing and the feel of the hand-woven silk really stood out…

— Emily CrutcherThe Victoria and Albert Museum, London

’’

Neesha, Her Excellency loves your scarves!— Ambassador Sitona

Embassy of South Sudan, Berlin, Germany

Simply love the stoles I have - they are beautiful!— Barkha Dutt, Journalist

I continue to enjoy the scarves I got from you in Paris! The colors are perfect for me and I love wearing them!

— Dr. Maina Singh Wife of Indian Ambassador to the US

“Neesha is very enterprising and innovative. She has an excellent sense of colour coordination. It is indeed heartening to see her independent efforts with traditional hand loom fabrics and processing techniques.

— Beela Rajesh (I.A.S)Executive Director Handloom Export Promotion Council

Ministry of Textiles, Govt of India

CLIENT QUOTES

PRESS

Organic silk lacked a visible platform; Designers like Neesha will soon bridge the gap! She has built her label Block by Block! Neesha began her non-descript one-table workshop six years ago, she never imagined she would survive the winds of change and how!

- THE HINDU

Forging a new creative aesthetic, she is redefining convention while keeping her Indian sensibility. Meet the stars-in-waiting of the next general, Neesha Amrish!

- FEMINA

DR. MAINA SINGH & ARUN k. SINGHAmbassador of India to U.S.A

DR. PRIyA SELVARAj & REkHAFertility Specialist & ActorAsst. Director, G.G. Hospital, Chennai

BARkHA DUTTJournalist and Consulting EditorNDTV

kALkI & NEESHAActor

SHOBAA DELeading Columnist and Novelist

SHABANA AzMIActor

SEEN

SuStainable StOleS and ScarveS

1. TUSSAR IS SLIGHTLY COARSER WILD SILK AVAILABE IN TWO SIZES

A) LENGTH : 2.3 – 2.5 METRES / 240 CMS WIDTH : 36 INCHES / 90 CMS

B) LENGTH : 1.8 – 2 METRES / 200 CMS WIDTH : 27 INCHES / 68 CMS

2. “ERI SILK” IS SMOOTHER WILD SILK AVAILABLE IN TWO SIZES

A) LENGTH : 1.8 – 2 METRES / 200 CMS WIDTH : 21 INCHES / 56 CMS

B) LENGTH : 90 CMS WIDTH : 90 CMS

ecO-friendly yardaGe

3. TUSSAR AND ERI SILK LENGTH : 6.0 – 6.3 METRES MAXIMUM SIZE WIDTH : 44 INCHES / 110 CMS

Handmade Statement JeWellery created frOm recycled ecO fabric

VARIETY AND SIZES

4/16.6 Sunrise Avenue Neelankarai Chennai 600 041 India& +91 44 2449 4321 O +91 98840 34516

m neeshaamrish@gmail.com w www.aeshaane.comG Aeshaane by neesha amrish

Available at - London Paris Rome Spain Switzerland İstanbul Germany Austria GreeceBelgium Portugal Mauritius Japan Hongkong Australia U.S.A

India – Delhi Mumbai Goa Hyderabad Bangalore