Design Out Crime Safer Pint Glass - with Press Images
-
Upload
design-bridge -
Category
Design
-
view
19.194 -
download
0
description
Transcript of Design Out Crime Safer Pint Glass - with Press Images
![Page 1: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/1.jpg)
1
A safer pint glass Design Out Crime
http://www.designbridge.com/
![Page 2: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/2.jpg)
ITV Daybreak the ‘smash test’
2
9th June 2011, live on ITV Daybreak this morning. Jack Osbourne repeatedly tried, but failed to smash the new pint glass.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 3: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/3.jpg)
The launch at the Design Council in London
3
John Goodman from Arc International unveils the new pint glass.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 4: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/4.jpg)
Cheers!
4
Tim Perkins, Design Bridge Business Development Director and Brian Thorp, MD of Arc International celebrate a safe pint together.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 5: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/5.jpg)
Design Out Crime
5
The UK spends £2.7 billion each year as a direct result of alcohol related glass injuries.
To tackle the problem the Design Council and the Home Office launched the ‘Design Out Crime’ initiative: ‘Using design to reduce injuries from alcohol related violence in pubs and clubs.’
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 6: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/6.jpg)
The challenge
6
In 2009 the Design Council commissioned Design Bridge to develop a safer pint glass for the 21st century.
Whilst creating a safer pint glass, our challenge was also to enhance the consumer and brand experience and improve efficiencies for the brand owner and licensee.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 7: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/7.jpg)
What’s out there now?
7
Three basic options:
1. Annealed glass
2. Toughened glass: the current industry standard but twice the price of annealed glass
3. Plastic (polycarbonate): lots of practical benefits, but with a fundamental look and feel that people are very negative about
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 8: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/8.jpg)
Where we started
8
All our experience was around existing technology and our previous glassware designs.
The Innovation RCA (Royal College of Art) had collated a wealth of research in its SWIG (safer ways in glass) research report. This gave us a flying start in terms of the technology advances as well as people's attitudes and behaviours.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 9: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/9.jpg)
On-trade audit
9
Town-centre bars, student unions country pubs, national chains
Cleaning • Fit and performance in dishwashers • Effect of detergents
Storage • Space efficiency • Stacking
Serving • Interaction with beer fonts • Speed of serving beer into vessels
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 10: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/10.jpg)
Evolution of the Pint
10
From practicality - product enhancement - brand differentiation
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 11: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/11.jpg)
Why glass?
11
• Look, touch, embossed, cool – glass delivers the whole sensorial experience
• There is such a resistance to plastic that whatever you do with it, it will be a compromise
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 12: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/12.jpg)
Who are we designing for?
12
Consumers: want a glass that feels good, looks good, keeps their drink at the right temperature, doesn't fall over and gives a nice 'clink' when they say "cheers".
Trade: pub landlords, bar owners and bar staff want a glass doesn't cost a fortune, lasts a long time, performs in a dishwasher, doesn't make the beer too frothy and can be stacked if needs be.
Brands: want to be able to customise to suit their image: distinctive shapes, different logos embossed and printed...maybe some new, innovative features.
All this, as well as our most important start point: a safer glass for everyone.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 13: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/13.jpg)
Design platforms
13 Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 14: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/14.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Technology search
14
Sourcing possible suppliers and test facilities
![Page 15: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/15.jpg)
Form, Function, Format & Feel
15 Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 16: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/16.jpg)
Design development
16 Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 17: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/17.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Testing the technical breakage theories
17
Toughened vs Annealed Breakage pattern observation in order to set control
Plastic films Shrink sleeves Self adhesive labels Safety films
Coatings Epoxy lacquers PU resins Glass adhesives Silicone rubber
Reinforcement Rim strengthening Wire strapping
![Page 18: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/18.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Building a test rig
18
![Page 19: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/19.jpg)
Judging the sensorial experience
19 Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 20: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/20.jpg)
4 Concept routes made into 3D prototypes
20
Hybrid
Ultimate toughened glass
Glass +
Twin Wall
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 21: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/21.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Hybrid
21
What if … A plastic glass could feel as real as glass
![Page 22: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/22.jpg)
Key benefits
• Fast to market • No shards • Branding • Quality feel • Superior strength • Design scope
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Hybrid
22
![Page 23: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/23.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Ultimate toughened glass
23
What if … By creating the perfect glass profile we could de-stress toughened glass and manage the breakage pattern
![Page 24: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/24.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Ultimate toughened glass
24
Key benefits
• Fast to market • Under the radar • Branding • Quality feel • Superior strength • Stackable
Soft profile and base radii manage internal stress after toughening
Bespoke bases enable brands to customise their glasses
![Page 25: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/25.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Glass +
25
What if … We could develop the principle of liquid cellotape?
![Page 26: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/26.jpg)
Glass +
26
How it works A thin plastic coating is sprayed onto the inside wall of the glass
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 27: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/27.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Glass +
27
Key benefits
• Under the radar • No loose shards • Cost • Soft stack • Branding • Any glass • Design scope • Fast to market
![Page 28: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/28.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Twin Wall
28
What if … We could learn from the automotive / car windscreen industry?
![Page 29: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/29.jpg)
Twin Wall
29
How it works A bio-based liquid resin sandwiched between two thin wall glass vessels
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 30: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/30.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Twin Wall
30
Key benefits
• Superior strength • No loose shards • Long life • Faster pourer • Quality • Insulation • New decoration • Branding
![Page 31: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/31.jpg)
Press launch 4th February 2010
31
Launched by the Design Council and the UK Home Secretary.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
![Page 32: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/32.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Making it happen
32
Our ultimate goal was to take these concepts further and get safer pint glasses to market.
Our philosophy is ‘Ideas that happen’; we have created four great ideas... and now we need to make them happen.
Design Bridge’s chosen partner is Arc International. Arc has the technology, experience and global reach to make these happen.
Hybrid Ultimate toughened glass
Glass + Twin Wall
PLASTIC GLASS
![Page 33: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/33.jpg)
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
33
“ The ultimate pint glass is proof that a commitment to innovative design thinking can create a result that has social, environmental and commercial benefits.
The pint glass, a national institution, has through design been enhanced to deliver a safer consumer experience without losing any of its inherent appeal ’’.
David Helps – Group Director of 3D branding and innovation
![Page 34: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/34.jpg)
34
Design Bridge is an international branding agency that creates, revives and develops consumer and corporate brands.
Founded in 1986, Design Bridge offers integrated brand solutions with expertise in innovation, brand strategy, brand identity and brand packaging.
The agency works across 50 different countries world-wide from offices in London, Amsterdam and Singapore.
http://www.designbridge.com/
![Page 35: Design Out Crime Safer Pint Glass - with Press Images](https://reader033.fdocuments.in/reader033/viewer/2022052900/5560e74ed8b42aa65e8b515c/html5/thumbnails/35.jpg)
Thank you
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Confidentiality The contents of this proposal are strictly confidential between Design Bridge and the company to whom the proposal is addressed, and may not be shared with any other party without Design Bridge’s permission.
35