Design orientation slides 1

Horizon Projects Workshop The Fractal Profession Tom Klinkowstein

Design (The Fractal Profession)


Characteristics of the Fractal Professional

Horizon Projects Workshop Tom Klinkowstein

(traditional approach)

-Market Analysis

(design / fractal approach)

-What Might Be

Research / Inspiration:

Design Thinking Design, Innovation & Passion Tom Klinkowstein The Fractal Profession Tom Klinkowstein



-Definitive


-Iterative

Problem Solving:




-Focus Groups/Surveys


-Direct Observation

Validation:




-Spreadsheets


-Visual and Multimedia Scenarios

Communicate Strategy Through:




-Vertical Expertise

(fractal approach)

-T-shaped Skills

Professional Characteristics:


Horizon Projects Workshop

Both a Controller and Facilitator

The Fractal Profession Tom Klinkowstein


Becoming a Fractal Professional



Be Your Own Trend Forecaster:

-Read Wide (WSJ, NYT, Financial Times, Economist, etc.)

-Write Narrow (tweet, blog, etc.)

-Attend conferences of other disciplines (you’ll be exotic; go early / stay late)

Design Thinking Tom Klinkowstein The Future of Design The Fractal Profession Tom Klinkowstein


Build Your Network:

-Meet 10 new people every week to

Find partners / clients

Recruit others to be your agents

Connect your nodes via salons, meals

Create a braintrust (own Board of Directors)



Be Prepared:

-Cards

-Smartphone, etc. with your work on it

-Elevator pitch (your short story)

-Café pitch (longer version)

-Reciprocal altruism



Foster Leadership Skills:

-Learn to work with “people you don’t like”



Have a Dialog:

-Its not just what you want, its what the world wants of you.



Thank you.

[email protected]


Design orientation slides 1

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