Design of Modern Logo
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It includes a small enlightenment in designing of modern logo for your Company, Event, or Brand. For more details you can contact me to guide you more through the procedure of designing.
Transcript of Design of Modern Logo
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PreparedbyAbdulwahabAlMaimani,[email protected],HeadofMediaCommittee[IES]
DesigningofModernizedLogoWeallknowthatlogosrepresentseitheracompany,oranevent.Ingeneral,previouslogosweredesignedtobeasingleshapeformultipleuses,butnowadays,mostcompaniestendtodesignlogostobemoreflexibleformultiuses.Asagoodexampleforflexiblelogophilosophy,Google.Theyhaveaphilosophythattheycanexpressany!!eventastheshapesofthewordGoogle,howdotheymakeit?Itiseasy,theyrethinktheeventintermsofletter,ormaybesemiletters,inmostcasestheyweresuccessful,butwecanfindthatsometimestheycouldn'texpresstheeventasGoogleword.Googleasaworddoesnotstandsforanything,butitkepttheidentityofgooglethecompanyitself.Forcompanieswithlogosthatshapestheirnameintoafamiliarcharacterorobject,suchasApple,MicrosoftWindows(asatrademark),etc.Butsomecompaniestendtojustwritetheirnameasalogo,why?Itsavestime,andalsoitgivesflexibilityincolors,butthemainreason,itishardforthemtoshapeitintofamiliarcharacterorobject.Observingdifferentphilosophiesfromlogosofcompanies,theytendtohavemorethanonelogo,bywhichtheyhaveapermanentlogo,andinthesametime,theyhavedifferentlogos,whichcanbecalledeventslogos.But,averygoodnoticetotakecareof,theyrepeattheeventlogoforthesameeventeveryyear,becausetheybelieveinacreatedidentityforthatevent.Tomakethingscleartodesigners,wethinkthatagoodlogodesignshouldfollowthesesteps
Definelogotype(permanentorevent) Defineameaning,orlogostatement.Thelogostatementshouldbeonelineoflength,
thatexplainsthecompanyortheevent. Isthereisashapeorobjectthatcanreflectthelogostatement? Thenstartsketchingthelogo.
Keepinginmindmanyrulestobeconsideredwhiledesigningthemodernizedlogo.Whicharelistedasbelow:
Designforsimplicity.Avoidextendeduseofdetails. Verybrightcolorsarenotrecommended. Singlecolorsaremorerecommended. Avoidusing3Deffects,itmakesthelogolessflexible. Designforreproducibility,thatthedesigncanbeusedindifferentsizeswithoutaffecting
theclarityofthedesign. Choosingdesignphilosophyisimportant,itcandecidewhethertohavethelogofollows
google,orbejustaword. Designforbeauty,andnotdesignforselfsatisfaction,thiscanbeadifficulttradeoff,but
inmostcases,follow,navethegreatestdesignforthegreatestnumber. DimensionswiseSymmetricalshapesarerecommended,Circularshapesaremore
formal,irregularshapesaremorefunandusuallyusedforeventslogos. Avoidextendeduseoftexts,useshortcuts,ortrytoshapewordsintofamiliarobjects. Trytocreatenewnamesbycombiningnamesorshorteninganame,forexample
OccidentalwasshortenedtoOxynoticingthatthedoublecmakesthevoicetuneoftheletterx,whichcreatesashortenedletterforcombinedletters.
copyrightreservedforIndustrialEngineeringSociety,andEngineeringSociety,[SQU]
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PreparedbyAbdulwahabAlMaimani,[email protected],HeadofMediaCommittee[IES]
Don'tusecolorsthatwillbedifficulttohandleindarkorbrightbackgrounds,useflexiblecolorscheme,thatcanbechangedeasily.
Thefollowingrulesmayandmaynotbeapplicableinallsituations,soitisthedesignerjobtoknowwhatisgoodfortheaimtomaximizethebeautyofthedesign.Theregularityandthecorrectnessoftheshapesarenotthefirstpriorityaslongasthedesignispleasanttotheeyesofthebeholder.Rememberthatbeautyliesintheeyesofthebeholder.
copyrightreservedforIndustrialEngineeringSociety,andEngineeringSociety,[SQU]
