Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a...

100
Design Make Sell MAE 2250 Hod Lipson

Transcript of Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a...

Page 1: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Design Make Sell

MAE 2250

Hod Lipson

Page 2: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Exam

ple

s fr

om

Sh

apew

ays

Page 3: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Design, Make, Sell

• Product design A-Z

– From idea to a physical product on sale

• Face real trade-offs

– manufacture, cost, time, marketing

• Face the blank page

– Minimum constraints

Page 4: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Why?

Page 5: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GG3pMPqs3T_XzM&tbnid=OVEGDi2Oje-ePM:&ved=0CAUQjRw&url=http://jobmarket.nytimes.com/jobs/category/marketing-product-jobs&ei=9KgCUe7oB6Tq0QHfs4GQBg&bvm=bv.41524429,d.dmQ&psig=AFQjCNF2NYB28bizLrUnQlz2SkGiMSesuw&ust=1359215220499026
Page 6: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Aa77BqUQPhJgqM&tbnid=-0-6icoyG-GRFM:&ved=0CAUQjRw&url=http://www.progotta.com/2012/10/18/small-business-marketing-errors-for-500-alex/&ei=iKkCUaL4AYXB0AHphYDYDw&bvm=bv.41524429,d.dmQ&psig=AFQjCNGJw7PX_BHOTZd44rIf2s_EqAkIEA&ust=1359215368284711
Page 7: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Design

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GG3pMPqs3T_XzM&tbnid=OVEGDi2Oje-ePM:&ved=0CAUQjRw&url=http://jobmarket.nytimes.com/jobs/category/marketing-product-jobs&ei=9KgCUe7oB6Tq0QHfs4GQBg&bvm=bv.41524429,d.dmQ&psig=AFQjCNF2NYB28bizLrUnQlz2SkGiMSesuw&ust=1359215220499026
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Aa77BqUQPhJgqM&tbnid=-0-6icoyG-GRFM:&ved=0CAUQjRw&url=http://www.progotta.com/2012/10/18/small-business-marketing-errors-for-500-alex/&ei=iKkCUaL4AYXB0AHphYDYDw&bvm=bv.41524429,d.dmQ&psig=AFQjCNGJw7PX_BHOTZd44rIf2s_EqAkIEA&ust=1359215368284711
Page 8: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

“Over the past ten years, the internet has democratized publishing, broadcasting, and communications, leading to a massive increase in the range of participation in everything digital – the world of bits. Now the same is happening o manufacturing – the world of things”

Page 9: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

ho

llyfr

on

tier

.co

m

Navajo Refinery | Dallas, Texas USA

Page 10: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 11: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 12: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 13: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

pla

stic

imp

ex.c

om

Page 14: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

.des

ign

the

pro

du

ct.c

om

Page 15: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 16: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

atex

tech

no

logi

es.c

om

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=5l6QZ1w15YzOgM&tbnid=TwaemNl6ehlz_M:&ved=0CAUQjRw&url=http://alpnonwoven.in/Spunbond.php&ei=68nrUtzXL_C1sASFiID4Cg&bvm=bv.60444564,d.aWc&psig=AFQjCNGXxUr3Q4Ts8Wa2Kq8pJE6m3Fmnrw&ust=1391270751969563
Page 17: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

The accelerated innovation landscape

• Music/MP3

• Photo/print

• eBooks

• Iphone Apps

Direct from designer to consumer

Page 18: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Question

• Have you ever designed a consumer product?

– A: Yes

– B: No

– C: Kind of

– E: Whatever

Page 19: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 20: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Lon

do

n C

olle

ge o

f Fa

shio

n

Page 21: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Lon

do

n C

olle

ge o

f Fa

shio

n

Page 22: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MX72AmvfKyaGhM&tbnid=BhJTK7apjmxs_M:&ved=0CAUQjRw&url=http://www.wealthwood.com/personalized-gifts/engraved-pens-pen-sets/leather-pen-pencil-holder-E781&ei=16cCUfXoDMzH0AGnsYGoCA&bvm=bv.41524429,d.dmQ&psig=AFQjCNFmMeCclyQhmmIJXhVFZ9E21LRBLw&ust=1359214935633779
Page 23: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Ge

rard

o C

edill

o S

ervi

n

Page 24: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 25: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 26: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 27: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 28: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 29: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 30: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 31: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 32: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 33: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 34: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 35: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 36: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 37: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 38: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 39: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 40: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 41: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 42: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 43: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 44: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Shap

eway

s/Po

oka

s

http://www.shapeways.com/shops/pookas
http://www.shapeways.com/shops/pookas
http://www.shapeways.com/shops/pookas
Page 45: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Shap

eway

s/Po

oka

s

http://www.shapeways.com/model/830818/lightning-valve-caps.html?li=productBox-search
http://www.shapeways.com/shops/pookas
http://www.shapeways.com/shops/pookas
http://www.shapeways.com/shops/pookas
Page 46: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Jeremy Blum

Page 47: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Jenna Witzleben

Page 48: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Jenna Witzleben

Page 49: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Jenna Witzleben

Page 50: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

John Amend

Page 51: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

John Amend

Page 52: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

John Amend

Page 53: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 54: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 55: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 56: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Dinner is printed

Page 57: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 58: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Ch

rist

ian

Kar

akac

hia

n, T

imo

thy

Stev

en S

hao

Page 59: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 60: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

An

de

Ols

on

Page 61: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Requirements

• Functional product

– not just art/decorative. Must include analysis

• Assemble from printed parts + components

– No extra machining, handcraft

• Cost $99

Page 62: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 63: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 64: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 65: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 66: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

To avoid

Co

dy

Wils

on

Page 67: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 68: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Co

dy

Wils

on

Page 69: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 70: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 71: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 72: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 73: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Project Deliverables

• Phase 0: Product plan

• Phase 1: Conceptual design and project plan

• Phase 2: Detailed design

• Phase 3: Analysis

• Phase 4: Fabrication and testing

• Phase 5: Presentation & Marketing

• Phase 6: Post-analysis and revisions

Page 74: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Phase 0: Product plan

1. Which product will you make?

– Minimum two ideas per team member

– Pros/Cons for each

2. Final Choice

– Decision rational

– No consensus? Recombine ideas, revisit 1

Focus on needs, not solutions

Page 75: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 76: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Brainstorm

• What would you make if you could make anything?

Page 77: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Phase 1: Conceptual Design

Page 78: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

http://wikid.eu

Page 79: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 80: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 81: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Iterate

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bXStE053iuMF8M&tbnid=o-uLmEsfxc6noM:&ved=0CAUQjRw&url=http://www.dopanic.com/services.html&ei=SS8JUZWiMMXw2gW5nIGYCA&bvm=bv.41642243,d.dmQ&psig=AFQjCNHMlZOLPrFD4J38cuZa8Prr_NE_4A&ust=1359642787173383
Page 82: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Phase 2: Detailed Design

Page 83: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 84: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Phase 3: Analysis

Page 85: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=dta7lDb4IfPbSM&tbnid=NxExj-0GccybVM:&ved=0CAUQjRw&url=http://www.rcopticalsystems.com/aboutus/eng_mech.html&ei=AjAJUZfwBtKE2QXW4YD4AQ&bvm=bv.41642243,d.dmQ&psig=AFQjCNGV0gCk7yKNLKzEZGPjnj1RnON6Yw&ust=1359642996645688
Page 86: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=7fZMeTZ7hj4QyM&tbnid=jvnUjADUBupdSM:&ved=0CAUQjRw&url=http://www.sciencedirect.com/science/article/pii/S0377221711008678&ei=Aj0JUfbIJO670QHN0YGgDw&bvm=bv.41642243,d.dmQ&psig=AFQjCNFCn9Odj8NgVrJesnZiYqbKPlPO0w&ust=1359646112267009
Page 87: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Engineering Analysis

Page 88: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Brainstorm

• What performance aspect could you analyze quantitatively?

Page 89: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Iterate

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=bXStE053iuMF8M&tbnid=o-uLmEsfxc6noM:&ved=0CAUQjRw&url=http://www.dopanic.com/services.html&ei=SS8JUZWiMMXw2gW5nIGYCA&bvm=bv.41642243,d.dmQ&psig=AFQjCNHMlZOLPrFD4J38cuZa8Prr_NE_4A&ust=1359642787173383
Page 90: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Phase 4: Fabrication and testing

Page 91: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 92: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 93: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 94: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 95: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
Page 96: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Phase 5: Presentation & Marketing

Page 97: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1kHLH56TBTuH9M&tbnid=Ezn5R7eciY7VbM:&ved=0CAUQjRw&url=http://www.aecindustrymarketing.com/marketing-and-advertising/proposal-responses/&ei=xDAJUc2_NcGp2gWDkoDYDg&bvm=bv.41642243,d.dmQ&psig=AFQjCNE7BC1_fMM_F714UgcSu717HCuW3A&ust=1359643176804721
Page 98: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=nXna1EiNWSpXCM&tbnid=0SXXGywkqc2C1M:&ved=0CAUQjRw&url=http://njcprinting.wordpress.com/2011/07/18/a-presentation-to-be-remembered-for-the-good-not-the-bad/&ei=5DAJUf6UKcaI2gXut4CQCg&bvm=bv.41642243,d.dmQ&psig=AFQjCNGi-C6UJpRGcFctfmS35Z0W27YX0g&ust=1359643234303666
Page 99: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Requirements

• Weekly project report – uploaded to CMS by end of every week.

• Preliminary design review – (10 min presentation): 1st week of your project

• Critical design review – (10 min presentation): 2nd week of your project

• Prototype demonstration – (5 min presentation): 4th week of your project

• Final presentation – (15 min): 5th week of your project

• Final report: – Upload to CMS on the 5th week of your project

• Team assessment

http://courses2.cit.cornell.edu/mae2250/ProjectReport.htm
Page 100: Design Make Sell - Cornell University · Design, Make, Sell •Product design A-Z –From idea to a physical product on sale •Face real trade-offs –manufacture, cost, time, marketing

Logistics

• Presentations in section

• TA cuts/prints components, you machine

• TA consolidates McMaster orders

• Wordpress website at blog.cornell.edu


How to Easily Make Coaching Courses That SELL-CoachTube

How to Easily Make Coaching Courses That SELL-CoachTube

A Systematic Method to Sell, Design & Build

A Systematic Method to Sell, Design & Build

Sell The Latest Karaoke Software amp Make Easy Cash

Sell The Latest Karaoke Software amp Make Easy Cash

How to Sell Design to Developers

How to Sell Design to Developers

Novel Study to use with Stone Fox - make-post-sell-files ...

Novel Study to use with Stone Fox - make-post-sell-files ...

Make data driven decisions with your Retail Sell Thru data

Make data driven decisions with your Retail Sell Thru data

sell. how to sell your independent film & actually make money doing it.

sell. how to sell your independent film & actually make money doing it.

Clams to Cash: How to Make and Sell Giant Clam Shell Productsarticles.extension.org/sites/default/files/Clams to Cash, how to... · How to Make and Sell Giant Clam Shell Products

Clams to Cash: How to Make and Sell Giant Clam Shell Productsarticles.extension.org/sites/default/files/Clams to Cash, how to... · How to Make and Sell Giant Clam Shell Products

Authenticity, Design and Place1¡in... · 1 Inis Meáin Enterprises: Authenticity, Design and Place1 We don’t just sell knitwear, we sell design and place. In the fashion world,

Authenticity, Design and Place1¡in... · 1 Inis Meáin Enterprises: Authenticity, Design and Place1 We don’t just sell knitwear, we sell design and place. In the fashion world,

Jib Crane Design Sell

Jib Crane Design Sell

Design 2 Sell - 5 Tips for your Webdesign

Design 2 Sell - 5 Tips for your Webdesign

How to Make and Sell Bottle Cap Tables - Weebly

How to Make and Sell Bottle Cap Tables - Weebly

Amazing Features That Make a Point Breeze Home Harder to Sell

Amazing Features That Make a Point Breeze Home Harder to Sell

Is1 workshop 3 make, take sell challenge v2 student

Is1 workshop 3 make, take sell challenge v2 student

How to make create steps to sell a business planning search deal style design 1 powerpoint presentation slides and ppt templates graphics clipart

How to make create steps to sell a business planning search deal style design 1 powerpoint presentation slides and ppt templates graphics clipart

Make Your Store Sell! - Login

Make Your Store Sell! - Login

Does It Make Sense to Buy a New Home Before You Sell?

Does It Make Sense to Buy a New Home Before You Sell?

Is1 workshop 8 make, take & sell challenge student

Is1 workshop 8 make, take & sell challenge student

Want to sell composters? And make some money? Terracotta composters.

Want to sell composters? And make some money? Terracotta composters.

20 tips to make your website sell harder

20 tips to make your website sell harder