Design Logic for BlueAnt Digital Talks

Design thinking in everyday life

Presented for BlueAnt Digital, New Delhi -India: 23/5/2014

Form follows Function. (Luis Sullivan, 1896)

Form follows Meaning. (Reinhart Butter, 1989)

Lacie ‘petite key’ by 5.5 designers

Shujoy ChakrabortyPh.D (Design), M.Des, B.Archdesign thinking | design research | product innovation

Presented to

Living in a designed society

Wake up to design everday

Experience design everywhere

Walk through designed streets

Study in designed universitiesAbove: EPFL Zurich, Switzerland


Living in a designed society

Use designed spaces Use designed servicesAbove: BikeMi, bike sharing Milano

Experience designed systemsAbove: Milan (Italy) Metro: yellow line

Experience designed systems


Living in an un-designed society

Walk through un-designed streets

Study in un-designed universities

Eat un-designed food

Eat in un-designed restaurants


Living in an un-designed society

Experience un-designed services

Experience un-designed shopping

Accept un-designed productsAbove: Wheelchair in an airport


Standardisation in a designed society

For each service a standardised icon

Consistent usage of colors and fonts

Consistent usage across locations


User experience becomes intuitiveConsistent indication for every street

All important city layers are indicated


Non-standardisation in an un-designed society

Critical services are non-uniformly indicated

Improvisation ‘jugaad’ is accepted No clarity of communication

Concept of iconography is weak


Non-standardisation in an un-designed society

Improvisation ‘jugaad’ is acceptedAbove: Ahmedabad airport

Emergency indications are poorly designedAbove: 2° AC compartment- Indian Railways

Life threatening warnings illegible


Too much detailing

Over detailing leads to confusion

Cartoonish proportions


‘Hard vs Soft’ spaces

Un-designed is ‘Hard’2° A.C. Indian Railways

designed is ‘Soft’Treno di notte- Trenitalia

(Italy)Presented for BlueAnt Digital, New Delhi -India: 23/5/2014

Sensitivity to details

Thought out details lead to consistency reducing stress on

the user

Inconsistent details lead to stress on the user


Sensitivity to consistency

Systemic level design leads to consistency

Sensitivity to consistency

Logo Digital identity

Smart cardPhysical identity

Sensitivity to simplicity


Do not use conflicting fonts and colors

Use large fonts and coordinated colors

Sensitivity to information


Metro map of ATM service Milan: all facilties are indicated

Metro map of DMRC service Delhi: no facilties are indicated

Sensitivity to usability


lack of usability Thought given to usability

Sensitivity to Design


Rubbish bin Plastic chair Ice-cream brick

Sensitivity to packaging


Quality packaging communicates trust

(olive oil €4)

Usability increases pleasure

(spices€2 each)

All critical information present

(chicken €3)

Sensitivity to packaging


Material selection is important

(bottle €2)

Graphics are important(spaghetti €1)

Protection is important(6 eggs €2)

Sensitivity to clearity


Too much informationNo heirarchy

Structure and layer the information

Clear heirarchy

Make functions visible


Do not hide the obvious and basicsAbove: 3 step operation to remove a

contact

Consider symmetry and simplicity


Proper use of geometry is important

Don’t introduce unknown symbols


Do not hide critical functionality behind arbitary icons

Critical functionality should be clearly mapped and visible

Reduce is not always simple


Less is not always better Google page 2014

Google page 2004

Reduce is not always clear


Iconography should be recognisable

Too much reduction can take away clarity

Reduce can be archetypical


Icons should communicate clarity of thought and purpose

Affordance


Flat design shouldn’t take away from affordance

Consistency


Consistency is critical for everyday useAbove: Android 3.3

Consistency is critical for everyday useAbove: Android 4.2

Further Reading


Laws of Simplicity- John Maeda Emotional Design- Donald Norman

design thinking | design research | product innovation

Delhi | Milan

Sound logic behind great design.

Disclaimer: All content in this document is copyrighted intellectual property of DesignLogic India.

Design Logic for BlueAnt Digital Talks

Design

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