BRIEFING – 4th Edition

INTRODUCTION – DESIGN IT! Design it! is a design competition with the goal to create the next Leysin CHAMPS Open poster. The Leysin Champs Open is a – Winter Freestyle Festival – held in March 2014 (13 to 16) in Leysin. This happening is the direct evolution of Europe's oldest still running Snowboard Competition which has over the years transformed into a veritable showcase of Snowboarding, Freesking and Skateboarding complemented by a full Musical Program with live concerts & DJ’s as well as Urban Art by the way of this competition and live performances during the event. On the sports side, some radical innovations are planned for the 2014 edition: -  6 freestyle film productions (3 Snowboard and Freeski 3) will be welcomed in Leysin for 10 days to shoot images for their

forthcoming films in 2014. These images will be presented to the public on site in Leysin but also via multiple social networks. Everybody is welcome to vote as part of the judging process and a global prize purse U$ 30’000 will be distributed amongst the films.

-  These six productions will be accompanied by their staring riders who will be present for a big show on the slopes in Leysin -  The 15th & 16th of March. It will also be the opportunity for up and coming riders to take part in an open competition where

the best riders in each discipline (Snowboard & Freeski) will be invited to participate in one of the next film shoots for the following film.

CONCEPT:

- The design must clearly identify the event– Leysin Champs Open. -  The public must understand exactly what the event is about -  The CHAMPS is 1 event based on 3 main pillars: FREESTYLE – MUSIC – ART. -  The CHAMPS is a unique event in its own right.

On the slopes

Competition area showcasing the local snowpark and halfpipe

Competition totally visible from the CHAMPS on snow village. Beautiful view overlooking Lake Geneva

Easily accessible by ski, snowboard or by foot

In the resort – The Place to Be

A welcoming après-ski location in the heart of the resort village.

Music Showcase - concerts - DJ's - evenings - clubbing

Resident artists decorate the party and concert locations

Live Art Performances

THEME:

The Champs Leysin Open takes a new direction in 2014 with an even more diverse pallet of entertainment to offer both on and off the slopes. More Freestyle, More Music and More Urban Art. It’s all about having a great time in an amazing location and sharing different experiences with your friends.

GRAPHIC ELEMENTS:

The official event logo – Available for download in EPS format. Other elements that must be integrated: -  The silhouette of the Leysin mountain landscape with the Tour d’Aï

-  Le Kuklos (Revolving Restaurant in Leysin) -  Lovely The Cow (Follow the link for some examples) http://www.swissmilk.ch/fr/divertissements/campagne-lovely/affiches-et-annonces.html

OTHER ELEMENTS TO INCLUDE The designs must also include the following information: -  The date of the event in ENGLISH (13th – 16th of MARCH) -  The Internet Site www.champsopen.ch

-  A place to integrate some text, IE: The Program -  A place to integrate the event sponsors logos

FORMAT – File creation details Billboard Poster F12 Original Format: 2680 mm x 1280 mm Format: PDF with text outlines Resolution: Optimal 225 dpi Color: CMYK Participation file: 268 mm x 128 mm Format: JPG or PNG

Artistic Techniques All artistic techniques are allowed and diversity is encourages. During your visual creation, made a video capture and share it with us!

Deadline for submission of your design: 12.12.2013

REQUIREMENTS The DESIGN must include all the elements contained in this briefing All aspects are important: the concept, theme, graphics and other elements

CONTACT For questions or further information, please contact: - Jérôme Gogniat – jerome@swissmate.ch - T. 079 839 75 15

Examples Useful Links: -  www.champsopen.ch > Leysin Champs Open Website -  www.flickr.com/photos/champs-leysin/ > Photo Gallery -  www.youtube.com/user/CHAMPSLEYSIN > Youtube Channel