Design in Japan and US
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Transcript of Design in Japan and US
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Design in US and Japan
Can you tell me your favorite Japanese or US product?
1. Playstation
2. MUJI ( toothbrush holder, Naoto Fukasawa’s CD player)
3. Mizuno golf clubs
- Plastic food that displays at a restaurant
- Polyvore
- iPhone
- Natto
- Going to Maido at Japan Town for stationary products
- Tesla
- Japanese Transit Website
1. EMOTIONAL DESIGN (APPLIED TO PACKAGING)
Wrap Rage!
WHY SUCH PACKAGING?
Perforations, tear taps and other easy-to-open solutions are available to some
POSITIVE SENSORY EXPERIENCE
TAKES ONLY 5 SECONDS TO APPEAL
iPod package design by Andy Dreyfus, 2001
Panasonic Note package design by Sholtz and Friends, 2010
Nobilin pill dispenser design by BBDO, 2011 (Germany)
PACKAGING DESIGN IN JAPAN
Typical packaged sweets at a department store
Furoshiki has been used for wrapping gifts
JAPANESE PACKAGE DESIGN TRAITS
“KAWAII” FACTOR
Candies with cute cat pictures are popular
EASY-TO-OPEN
Packaging design for cube castilla cake from Fukusaya in Japan
Packaging design was invented by a deli shop in Japan
The lid and the cup’s label are facing the same direction, Nissin cup noodles
2. MINIMALISM
THE ROOTS OF MINIMALISM
IN JAPAN
Wabi Sabi is the root of Japanese aesthetics of minimalism
IN THE U.S
1.De Stijl artistic movement 2. Ludwig Mies van der Rohe 3. Japanese traditional design
INFLUENTIAL JAPANESE PRODUCTS
MUJI’S DESIGN PHILOSOPHY “sometimes simplicity surpasses splendor”
Mr. Kenya Hara,MUJI’s art director & visual designer
Poster, 2003 “Horizon”
MUJI and Tea House represents the core belief of MUJI
Poster, 2006 “What happens naturally”
DIFFERENCE IN MINIMALISMJAPAN VS. WESTERN
Japanese traditional Chef’s knife Henckels’ Chef’s knife
COMMENTS or QUESTIONS?