Design Goes Digital

8/18/2019 Design Goes Digital

1/18

Design Goes DigitalPrepared for;

16 March 2016


2/18

Today’s topics

• Digital trends

• Agency dilemma

•

Why change• Steps to digital success

• Best in class


3/18

Digital trends

• Online surpasses TV

• Mobile surpasses desktop

•

Internet of things explodes• Seamless online & real world experience

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• Online surpasses TV• - time spent online in teen generation http://www.bbc.com/news/

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• Mobile surpasses desktop• - sales of mobile overtook PCs in 2011

•

- time spent online on mobile device vs desktop at least in youngerdemographics

• Internet of things explodes• - massively connected

• - device connections, service connections (hot water cylinder), shoppingconnections (Amazon’s “Dash”)

•

- gartner predicts 500 in-home connections by 2022 ( think that’soverstatement, but it’s growing)

• Seamless online and real world experience• - you can order pizza with an emoji on twitter http://creativity-online.com/

work/dominos-text-ordering-with-emojis/42287• - order cinema tickets online – annoyed when you have to talk to someone

•

-consumer (and client) frustration when the experience is less thanseamless, eg; drives me crazy that I can print a ticket for some cinemas, butmust pick up a ticket using exactly the same QR technology for others

• - Beneficial Intelligence, using big data/AI/behavioural analysis tounderstand clients needs and deliver better services (from Trend watching)


5/18

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6/18

Agency Dilemma

DESIGN DIGITAL

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7/18

Why change?

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8/18

Steps to Digital Success

Internalknowledge

Way ofworking

Externalpresence

Services tocustomers

Let’s try some stuff

Some stuff worked, we don’t know why, let’s think about it

We have a strategy and a plan – let’s act


9/18

Best in Class

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10/18

Virgin

•

Internal Knowldege & Way of working• - RB writes about his hiring practices and company culture• External Presence

• - RB very strongly presented.

• - facebook updates every few hours = 228K•

- G+ updated every few hours, content different or adapted for channel =1,8M followers, 45M views• - twitter = updates hourly = 211K (listed as world citizen

• - Linkedin = company page, 3-4 updates per day 86K followers• -Linkedin Richard Branson = influencer 9M followers, publishes twice per

day, around 1000 interactions per post• - Youtube = 2-3 videos per month, 3000 subscribers, usually a few hundred

views… exception = video from disrputor events = 30K• Services to clients

• -innovator in products and services• - “gets” the digital business


11/18

Best in Class

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12/18

Innocent

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13/18

Best in Class

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14/18

KPMG

•

Internal Knowldege & Way of working• - stuff of business cases for their culture of working• - demonstrated in their publications

• External Presence – - Consistency across all platforms

• - facebook updates about 3-5 per day, curated employee stories = 200K•

- twitter = many per day, retweet KPMG exec tweets = 231K (execpresence has consistent naming and city-scape design)

• - linkedin company page – daily updates (some overlap in stories of LI) =400K

• - Youtube = 1-3 videos per month, 3000 subscribers, 100-1000 views,mostly low end of that

•

- G+ = several updates per day, 3K followers 2M views – but lowinteraction

• Services to clients• - consult on data, analytics, insight and innovation – aiming at corporates


15/18

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16/18


17/18

VIM Group Online Presence

ITEM UPDATES INTERACTIONS

LinkedIn Infrequent, new designof images?

Low, 507 followers for500 employees

Twitter Infrequent, tweet per day Low, 732 followers

Facebook Same updates as LI 35 likes (for 500employees)

Youtube 9 videos last week, 3year gap

None, 8 subscribers, 500views

Mgmt team on twitter Infrequent, inconsistent

appearance, hard to find

Few, low follower and

following numbersWebsite Info architecture good, fresh colour scheme (taupe, white

and black) looks professional, visual interest.

More of a “story” feel to it.


18/18

KMPG senior leaders on twitter

Design Goes Digital

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