Design for the Mobile Inbox

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@emmaemail myemma.com

Transcript of Design for the Mobile Inbox

@emmaemail myemma.com

myemma.com

myemma.com

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myemma.com

25%Webmail

32%Desktop

43% Mobile

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79% 78% 58% 48% 20%

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100%

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MOBILE OPTIMIZED— VS —

RESPONSIVE EMAIL

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MOBILE OPTIMIZEDReformat content based on device

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YOURBRAND

From: [email protected]

Inbox (5) 1 of 5

Short subject line here.May 14, 2013, 3:00PM

HEADLINE

GET THE DEAL

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HTC One iPhone 5 Nexus 4 Nokia Lumina

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YOURBRAND

From: [email protected]

Inbox (5) 1 of 5

Short subject line here.May 14, 2013, 3:00PM

HEADLINE

GET THE DEAL

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Last BottleWine Enthusiast

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YOURBRAND

From: [email protected]

Inbox (5) 1 of 5

Short subject line here.May 14, 2013, 3:00PM

HEADLINE

GET THE DEAL

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myemma.com

myemma.com

YOURBRAND

From: [email protected]

Inbox (5) 1 of 5

Short subject line here.May 14, 2013, 3:00PM

HEADLINE

GET THE DEAL

myemma.com

YOURBRAND

From: [email protected]

Inbox (5) 1 of 5

Short subject line here.May 14, 2013, 3:00PM

HEADLINE

GET THE DEAL

myemma.com

myemma.com

RESPONSIVE EMAILShow or hide content based on device

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LOG IN NOW SEE EXAMPLES

#button { background: url(images/button.png); width: 300px; border: 0px }@media only screen and (max-device-width: 480px) {#button { background: url(images/button_mobile.png); width: 140px; }}

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COUPON

DIRECTIONS

SHOP NOW

123 MAIN ST. 37216

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COUPON

DIRECTIONS

SHOP NOW

TOTAL$45.00

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COUPON

DIRECTIONS

SHOP NOW

CODE: 4501B7A

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No technical chops required

Chops

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Think like a customer

Act like a parent

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