HARDWARE!

studio

@wizardofidVinay Rao

1999~Co-Founder at multi-award winning product strategy and design firm

2009~Creating and licensing designs to consumer brands

2011~DESIGN CAPITAL investor in several start-ups

20 years of award winning design and development across geographies and markets

2013~ARI: Mobile Device and Accessories Brand

15 years. 300+ products, services and experiences

delivered

TIME ENERGY

ATTENTION

MONEY

EMOTION

MASLOW’s

NEW CURRENCIES

Service at the Speed of Intent

Things MOVEPEOP

LEATOMS

BITS

AI

LESS UX | ACTIVE DORMANCY

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The ‘Internet of Things’ will generate $14,400,000,000 of value over the next decade (Cisco/IDC). There will be 40 times more devices than people on the Internet in 2020.

CONTROL

OBSOLETEON ARRIVAL

CEDE CONTROL TO

MOBILE DEVICE

Quantified Self is getting deep

BPL’s Life phone is a mobile phone accessory that allows a patient to measure ECG, Blood Glucose Levels, and physical activity

https://www.facebook.com/BPLlifephoneplus

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Edyn is a smart garden system that monitors and tracks environmental conditions, helping you to make plants thrive

Smart Soil

http://www.edyn.com/

Track your tennis game through Babolat’s Play Drive. See where you stand in the global ranking and by category within your online community

Smart Sport

http://en.babolatplay.com/

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‘Coin’ has been delayed several times after high profile pre-order campaignswww.onlycoin.com

Don’t be ‘Late’Ware

Don’t be Ali’Ware

Repackaging a product sourced on Alibaba, as is i.e. with no design experience value added. At the very least customise it

Don’t be ‘Creep’Ware and ‘Port Fever’

Don’t throw the kitchen sink inside at the expense of Elegance and User Experience, because you can. Focus on delivering ‘SIMPLE’ to the user

PREPARE FOR DEATH VALLEY

DFXREGULATION

S

TESTING

PRE-ORDERS

OPERATIONS

DISTRIBUTION

SERVICING

TIME

ELATION

BIG BOX RETAIL

FACTORIES

MVP PILOTS

Time and Cash you didn’t know you needed. CROWDFUND

Working POC

Slick ID/ UX

Physical products are exciting!

KEEP IT SIMPLE?

SIMPLETO THE USER IS

COMPLEX

TO YOU

EVERYTHING POLARIZES EVENTUALLYBOUTIQUEFAST FACTORY

Vs

KNOW WHICH SIDE YOU WANT TO BE ON

Embrace Shenzhen. For now. Early

Build Ecosystem for custom technologies and processes

AT LAST: ADOPT FAST FASHION

TECHNOLOGY MINDSET

Vinay Rao@wizardofid

In.linkedin.com/in/vinayrrao/www.bang.co.in

www.red-silk.com