Design For Start Ups & Product Design

Design + Startups

#designlovesstartups @ambercantinac

I’m Amber Heinbockel


A designer, speaker and launcher of products. I get work with the talented folks at cantina.

Why is Design Important to Startups?


80% of startups count great design as an important part of their business


Great design elicits trust from users


Great design gets you funding places


Keep them wanting more


First impressions matter


Great design and your ________


app product

site business

cat

The #1 pitfall for startups


understand your product story


“before you start anything - know your story” - @dtelepathy


Chuck Longanecker.

Identify the problem your product is here to solve


solve a problem you have, someone else has,

or a problem that doesn’t exist


Tell your story in a way your mom can understand and tell her friends.


“An app that lets me share fancy filtered photos using my smartphone.”


my ground breaking app

Figure out the features that make your product special, unique.


Figure out the features that make your product. special, unique


Know your competition


So your ready to design - now what?


Design for Passive & Active Users


Passive Users


Active Users




passive active

The majority of time spent on an app is passive


Innovate where it matters


Design your user story




passive

active

Design should always tell the story of your product


build . implement . iterate . repeat


Thank You#designlovesstartups @ambercantinac

Design