Design for Professionals - Big (D)esign Conference 2014

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description

Any football fan will tell you: the plays they run in high school would never cut it in the NFL. At the highest levels of the sport, playbooks are tailored to the skills of athletes who run faster, hit harder, kick longer, and throw with precision. Designing software for expert users is no different. If you call your plays from the same UX playbook that you use for consumer apps, you will get creamed on the field. Veteran interaction designers Alan Baumgarten and Ben Judy will share examples and show you the plays that can help you score and maybe even win when you face the humbling challenge of designing for highly trained professionals who use software. Along the way you will discover the essential plays that must be in your Pro UX playbook if you hope to compete at this level. You will also learn a few boneheaded moves--used by most UX professionals--that will knock you to the turf faster than an All-Pro linebacker.

Transcript of Design for Professionals - Big (D)esign Conference 2014

  • 1. Why couldnt Tebow make it as a pro?

2. As a professional, Tebow kept playing his college game 3. Professionals run plays from a professionals playbook 4. Professionals Who Use SoftwareDentistInvestor/TraderDatabaseAdministratorComputerAnimatorAdministrativeAssistantBusinessAnalystChemicalEngineerAirline CrewSchedulerCashierGeekSquadTeacherCustomer ServiceRepresentativeArchitectRecordingArtistDomain ExpertiseDigital Literacy 5. The Consumer-to-Professional Software MatrixDigital LiteracyDomain Expertise 6. What we know about professionals Many work 40-80 hrs/week They spend a majority of their work hoursusing one primary software tool They are highly trained/experienced Some are self-employed, so earnings aretied directly to productivity Easy means faster, fewer steps, lesseffort, less friction, greater efficiency, andbetter results The stakes are often high; data has to beaccurate, and decisions have to be right They tend to resist change but are open toit if productivity improves; most have nosay in the matter 7. Professionals run plays from a professionals playbook 8. The Consumer UX Playbook saysXXXX X XXXXXXO OOOO OOOO OO 9. Dont Make Me ThinkXXXX X XXXXXXO OOOO OOOO OO 10. Provide ConsistencyXXXX X XXXXXXO O O O O O O O O OO 11. Remove the ObstaclesO O O O O O O O O OO 12. Reduce the ClutterO 13. Simplify the WorkflowO 14. Great for consumers. Not for the pros. 15. Welcome to the pros, kid!Heres your new playbook 16. Strong Blitz#1.Build DomainKnowledgeFAST 17. Based on these indicators, wewant to buy to open FB,August, 30-35, strangle fivetimesYesuhhuhright.Blah, blah,blahstranglesomeone,Blah, blah. 18. Man-to-Man Coverage#2.WatchProfessionalsWork 19. CollaborationDecision makingData flowInefficienciesHuman factors 20. Two Point Conversion#3.Convertsolution ideasinto problems,then solve thereal problem 21. Be skeptical of solution ideas from professionals 22. Compliments of Yan Xiao, PhD & C. Probst, PhD: Human Factors @Baylor Scott&White Health - presentation to the SHARPC working group on 3.25.14 23. Up the Middle#4.EfficiencyTrumps Easy 24. Professionals wouldntuse this even if yougave it to them. 25. Double Coverage#5.ReuseScreenReal Estate 26. Multiple windowsDocking frameworksTabs & accordionsCollapsing panelsContextual controlsData density 27. Zone Coverage#6.Design forEffectiveCollaboration 28. Hey, let me knowwhen youve completedReal-time updates that Genome sequenceCheck in/outVersioningLock-out 29. Locking 30. Screen Pass#7..Visualize Data 31. Charts/GraphsInteractivesSkeuomophismDashboardsBlunders 32. Aptitude 33. Wing Formation#8.Get Realwith Testing 34. OnsiteOnlineIn the LabReal usersReal dataReal contexts 35. Half-time Report 36. Domain Knowledge BlindnessRookie Mistake #1 37. Dont Make Me ThinkRookie Mistake #2 38. For people doing a job,maybe the softwaredoesnt need to be deadsimple. There is delightin mastering somethingcomplicated.Jeremy JohnsonYesterday(paraphrased) photo credit: @juliehudspeth 39. Journey MappingRookie Mistake #3 40. Crane operator journey mapSigh Sigh SighCome to workLift heavyobjectsYay!Move them Go home 41. Are we really designingexperiences? 42. A high-level overview of airline crew management 43. Mobile FirstRookie Mistake #4 44. Some professionals are mobile Othersnot so much 45. MicrointeractionsRookie Mistake #5 46. UX and Value Engineering$20 KMass Market AppFeatures: 15Total budget: $1 milTime to market: 9 mo.Cost per feature: $40KDays per feature: 12Professional SoftwareFeatures: 400Total budget: $6 milTime to market: 2 yrs.Cost per feature: $15KDays per feature: 1.2 47. Attractive Things Work BetterRookie Mistake #6 48. Designs intended for stressfulsituations have to pay specialattention to matching the needs ofthe users, to making appropriateactions salient and easy to apply. 49. Guerilla User TestingRookie Mistake #7 50. Where would youclick to see the range ofproton-antiproton energiesduring the decelerationcycle?CERN testing in-the-wild at the Geneva Starbucks 51. Post-Game Recap 52. Whats In Your Playbook?DesignForPros.com@design4pros 53. Vote for us at SXSW 2015panelpicker.sxsw.com