Design for Learning: The Future of the Web (Well, for 5 Years)
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Design for Learning Or How to Get Ahead on the Internet without Losing Your Head
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Transcript of Design for Learning: The Future of the Web (Well, for 5 Years)
Design for LearningOr How to Get Ahead on the Internet without Losing Your Head
TransactionalAmazon.com, eBay, Craigslist, The Gap, Porn
ExperientialNike, YouTube, Facebook, World of Warcraft
InformationalWikipedia, Investors Group, CNN.com, Manoverboard
TransactionalAmazon.com, eBay, Craigslist, the Gap, Porn
ExperientialNike, YouTube, Facebook, World of Warcraft
InformationalWikipedia, Investors Group, CNN.com, Manoverboard
Yeah, but how?
DesignUser experience, site
structure, colour, typography, emotional
impact
ContentBlogs, images, video, infographics, social
media, ebooks
How can informational websites shine?
1. 2.
40% of people will abandon a web page if it takes more than three seconds to load. Econsultancy 86.6% of U.S. SMBs cite websites as their most important digital marketing tactic. eMarketer 94% of people cited web design as the reason they mistrusted or rejected a website. Iron paper You have 10 seconds to leave an impression and tell them what they'll get out of your website and company. After this time (and oftentimes before), they'll leave. NN Group 88% of users are less likely to return if they had a bad user experience. eMarketer
The Year 2014: Design
Use of video content increased by 8% to 58%. DemandGen A significant 92% of marketers said that social media was important to their businesses. Social Media Examiner
Infographic usage increased by 9% to 52%. DemandGen
81% of marketers plan to increase their use of original written content. Social Media Examiner
Customer retention/loyalty and engagement are the most important goals of using content marketing in B2C companies. CMI
Top motivations for content marketing were Customer Education, Customer Retention, and Customer Loyalty. Custom Content Council
The Year 2014: Content
InboundA better framework for connecting ideas with customers
and provide opportunities for learning
Methodology
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Methodology
Yeah, but how?
DesignUser experience, site structure, colour, typography, emotional
impact
ContentBlogs, images, video,
infographics, social media, ebooks
How can informational websites shine?
1. 2.
AnalyticsOrganic search, referrals, social
media, email marketing, direct traffic
3.
Who does it well?Yeah, who?
w
What about PR?Can traditional earned media play in the
same sandbox as Inbound?
Marketing [and Communications] are no longer about the stuff you
make but the stories you tell.—Seth Godin
