Design for Everyone: 7x10^9 Reasons We Need to Stop Designing for Ourselves

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7x10 9 REASONS WE NEED TO STOP DESIGNING FOR OURSELVES BY MEGAN KIERSTEAD WWW.SOCIALERGONOMICS.COM @MEGKIERSTEAD

description

Technology should be more inclusive. This means thinking about people as diverse, individual entities--not just statistics or marketing segments. I give an overview of the different ways of understanding people and culture, and the implications for designers and entrepreneurs.

Transcript of Design for Everyone: 7x10^9 Reasons We Need to Stop Designing for Ourselves

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7x109 REASONS WE NEED TO STOP D E S I G N I N G F O R O U R S E L V E S

BY MEGAN KIERSTEAD WWW.SOCIALERGONOMICS.COM @MEGKIERSTEAD

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A CHANGE IN MINDSET  

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MEGAN – UX DESIGNER Age: Upper 20’s Languages spoken: English, sarcasm Education: Graduate school Web skill: Expert/addicted Job: Social Ergonomics

Goals: spread design gospel, make the world a better place, improve technology

Frustrations: lazy design, bad interfaces

Tech owned: Apple laptop, iPad, Android phone, Kindle

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THE WORLD IS COMPLEX, SO STOP OVERSIMPLIFYING  

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DESIGN IS A BALANCE BETWEEN LIMITS & FREEDOM  

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DESIGN REQUIRES EMPATHY

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SOCIAL ERGONOMICS: DESIGN TO FIT PEOPLE  

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EVERYONE IS DIFFERENT, SO WE’RE ALL THE SAME

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•  Motivations/goals – power user vs. novice, risk aversion, willingness to explore

•  Gender •  Race •  Age •  Physical differences •  Socioeconomic Status •  Social network

INDIVIDUAL DIFFERENCES

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EVERYONE HAS DIFFERENT GOALS

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•  Motivations/goals •  Gender •  Race •  Age •  Physical differences •  Socioeconomic Status •  Social network

INDIVIDUAL DIFFERENCES

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Why?!

GENDER & ORIENTATION: LIVING IN THE DARK AGES

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Better …

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Best?

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•  Motivations/goals •  Gender •  Race •  Age •  Physical differences •  Socioeconomic Status •  Social network

INDIVIDUAL DIFFERENCES

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RACE IN THE UNITED STATES

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•  Motivations/goals •  Gender •  Race •  Age •  Physical differences •  Socioeconomic Status •  Social network

INDIVIDUAL DIFFERENCES

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AGE IS MORE THAN JUST A NUMBER

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•  Motivations/goals •  Gender •  Race •  Age •  Physical differences •  Socioeconomic Status •  Social network

INDIVIDUAL DIFFERENCES

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BAD NEWS – YOUR ICONS ARE PROBABLY TOO SMALL

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•  Motivations/goals •  Gender •  Race •  Age •  Physical differences •  Socioeconomic Status •  Social network

INDIVIDUAL DIFFERENCES

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EDUCATION != INTELLIGENCE

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•  Motivations/goals •  Gender •  Race •  Age •  Physical differences •  Socioeconomic Status •  Social network – affects learning, awareness, adoption

INDIVIDUAL DIFFERENCES

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CLIQUES AREN’T ONLY FOR HIGH SCHOOL

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WHAT CAN I DO?

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Develop Your Empathetic Brain by Exposing Yourself to People & Situations Outside Your Comfort Zone

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Don’t Assume You Know the Answer… Iterate and Listen

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Support Different Interaction Styles

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THE IMPORTANCE OF LANGUAGE & MEANING

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CULTURE SHAPES MEANING  

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CULTURAL DIFFERENCES IN COLOR MEANING

http://visual.ly/what-colors-mean-different-cultures

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EVEN IF SOMEONE UNDERSTANDS SOMETHING, THEY MIGHT NOT BE ABLE TO DISCOVER IT  

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http://visual.ly/understanding-illiteracy

LITERACY – SOME DESPRESSING NUMBERS

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http://read-able.com/

Make Your Content Understandable by EVERYONE

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WHAT CAN I DO?

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Understand how content will be understood by different types of people

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Use content that is familiar and consistent

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Resist the urge to coin new terms

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IMPROVING ACCESSIBILITY

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DISABILITIES

http://www.w3.org/standards/webdesign/accessibility

W3C Accessibility Standards

http://www.w3.org/WAI/ER/tools/complete.html

Visual Blindness, color deficiency Speech Stuttering, muteness Cognitive/Neurological Learning disabilities, memory issues Physical Arthritis, amputation Auditory Deafness, hard of hearing

Tools:

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NORMAL VISION

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DEUTERANOPIA – ~5% MALES GREEN DEFICIENCY

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TRITANOPIA – ~0.5% MALES BLUE DEFICIENCY

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http://visual.ly/understanding-illiteracy

COLORBLINDNESS CAN DESTROY MEANING

NORMAL VISION COLOR DEFICIENT VISION

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Color Oracle

Sim Daltonism

Color Brewer

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WHAT CAN I DO?

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Make accessibility an explicit part of your process

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TECHNOLOGY ACCESS & LITERACY: NO, EVERYONE DOES NOT HAVE AN IPHONE

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http://www.washingtonpost.com/blogs/govbeat/wp/2014/01/09/the-fastest-and-slowest-internet-speeds-in-america/

UNEQUAL INTERNET ACCESS

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SMARTPHONES AREN’T EVERYWHERE YET

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WHAT CAN I DO?

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Think outside your own devices – do without

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DO YOU MAKE DESIGN INCLUSIVE OR DIVERSE?

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DESIGN IS A MORAL ENDEAVOR

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DESIGN FOR EVERYONE ISN’T JUST RIGHT IT’S A GOOD IDEA

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SOCIAL ERGONOMICS WWW.SOCIALERGONOMICS.COM [email protected] @MEGKIERSTEAD