Design for Complexity. Webinar with Niels Pflaeging organized by On The Mark
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Transcript of Design for Complexity. Webinar with Niels Pflaeging organized by On The Mark
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Slides from the On The Mark Webinar “Designing for Complexity, Designing out Complica<on“ www.organizeforcomplexity.com -‐ Buy it on Amazon.com! www.nielspflaeging.com www.betacodex.org TwiBer@NielsPflaeging
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Dynamic part of value creation
Solution: man
Formal part of value creation Solution: machine
1850/1900
Local markets,
high customi-
zation
Spacious markets,
little competition
The dominance of high dynamics and complexity is neither good, nor bad. It‘s a historical fact.
high high
dynamicsdynamicsdynamicsdynamics
sluggish/dull, sluggish/dull,
low dynamiclow dynamics s
high high
dynamicsdynamicsdynamics
“Outperformers” exercise
market pressure over con-
ventional companies
{ }
Age of Age of Crafts Manu-Crafts Manu-Crafts Manu-
facturingfacturing
Industrial Age/Age of
Tayloristic Industry
Solution: man
Formal part
Solution: machine
1850/1900 1970/80 today
Age of Global
Markets
ventional companies
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8 Client
Market
Center
Periphery
1 Impulse
2 Information 3 Decision
4 Command
5 Reaction
Is in charge!
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www.organizeforcomplexity.com
www.nielspflaeging.com www.betacodex.org @NielsPflaeging