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Design Expo: FarmBridge
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Building communities around local food Design Expo, Spring 2010 Noah Waxman Julio Terra Tianwei Liu Cindy Wong FarmBridge Monday, May 17, 2010
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Team FarmBridge presentation for Design Expo, presented to NYU ITP | Spring 2010
Transcript of Design Expo: FarmBridge
Building communities around local food
Design Expo, Spring 2010 Noah Waxman Julio Terra
Tianwei Liu Cindy Wong
FarmBridge
Monday, May 17, 2010
Healthier, locally farmed food+
Greater sense of connection and community
Flickr Credit: ryanlachica
Flickr Credit: The Bitten Word
Monday, May 17, 2010
FarmBridge is an online platform that makes it easier
for neighbors to form groups and gain access
to locally farmed food.
Our Product
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It provides:
1) Management tools for community leaders
2) Social software for community members
Our Product
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CSAs
Farmers’ MarketsCO-OPs
Gourmet StoresFlickr Credit: CantalopeAlone Flickr Credit: XXXX
Flickr Credit: p0ps HarlowFlickr Credit: XXXXXX
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WHAT IS CSA?
COMMUNITYSUPPORTEDAGRICULTURE
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0
1250
2500
3750
5000
1997 1999 2001 2003 2005 2007 2009
Number of registered CSAs (1997-2009)
Source: LocalHarvest, January 2010
CSAs Registered Nationwide
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CSAs are currently unable to keep up with demand.
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Typical FarmBridge Community Site
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Organizers & Members:User Research
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Monday, May 17, 2010
“Administrative work is definitely the biggest challenge.”
- Lauren Melodia, Core Group, Bedstuy CSA
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Monday, May 17, 2010
“It took me a solid year to figure out what I was doing. Mostly because records were messy.”
- Andrea Aldana Core Group, Washington Square CSA
Monday, May 17, 2010
“Living closely to your season and eating in accordance to that is really complicated. ”
- Melissa Danielle, Core Group, Bedstuy CSA
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Monday, May 17, 2010
Monday, May 17, 2010
VIDEO
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Organizer
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Organizer
Members
Local Farmer
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Organizer
Members
Local Farmer
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FarmBridge forCommunity Managers
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Flickr Credit: Sean Dreilinger
Monday, May 17, 2010
JenCOMMUNITY
MANAGEROccupation: PR
Interests: Yoga,Vegan, Baking
Flickr Credit: Sean Dreilinger
Monday, May 17, 2010
Flickr Credit: missginsu
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Flickr Credit: ninahale
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How Can We AddressCommunity Manager Needs?
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How Can We AddressCommunity Manager Needs?
• Decrease Administrative Burden• Increase Flexibility
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Monday, May 17, 2010
Collaborative Participation
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Collaborative Participation
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Monday, May 17, 2010
Monday, May 17, 2010
Collaborative Participation
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Collaborative Participation
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Monday, May 17, 2010
Monday, May 17, 2010
FarmBridge forCommunity Members
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Flickr Credit: ryanlachica
Monday, May 17, 2010
COMMUNITYMEMBER
Brian
Occupation: Designer
Interest: Cooking, Art, Local Food
Flickr Credit: ryanlachica
Monday, May 17, 2010
My Basket
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My Basket
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Monday, May 17, 2010
Monday, May 17, 2010
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Monday, May 17, 2010
Monday, May 17, 2010
Monday, May 17, 2010
My Basket
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Flickr Credit: ryanlachica
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Sharing
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Sharing
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Neighborhood View
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Conclusion
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Neighborhood View
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Credit: WindFall Farms
Monday, May 17, 2010
