Design Engage ProgrammeMethodology Outline

Carl GriffithCloud View Pte Ltd

Design Engage Programme Overall objectives

• The Programme is designed to give you, our clients, an appreciation for, experience with and a knowledge of Strategic Design Thinking tied to one or more of your business objectives.

• You will be left with a legacy of the programme so that you have a real change of culture. This is very important to us

• You will undergo change that is both innovative and game-changing• We want the change to impact directly on your bottom line• We will work with you towards creating a Change Roadmap that is clear, strategic,

agreed and, above all, actionable.

• The Core of working is in One on one meetings and a workshop however, a strong emphasis is given to your preparation and pre-work we ask you to do

Intro Assessment Tools Workshop Plan for Implementation

Overall Program – Why undertake the program?

Intro Assessment Tools Workshop Plan for Implementation

• You will learn how to gain a competitive advantage by being able to create a culture of innovation within your organization

• You will learn more about your customers (and potential customers) allowing you to create more relevant and desirable products and services

• You will identify new directions and opportunities for growth, expansion and development directly impacting on your bottom line

• We will help you not be hindered by clinging to tried and tested ways of doing business and engaging with their customers – we want you to take your eyes off the rear view mirror

• We will help you create new perspectives and views on the business

Overall Program - Objectives

Intro Assessment Tools Workshop Plan for Implementation

• Understand how to apply key aspects of Design Thinking in the context of your particular industry and with reference to your organization’s specific challenges and areas of opportunity

• Understand how Design Thinking can change the way you look at your business – help you look at your business from your customers’ perspective and take ideas and inspiration from competitors, other industries and best-in-class leaders and exponents

• Learn and work with specific Design Thinking tools and techniques to gain a greater understanding of your customers - helping you create more relevant product and service offerings

• Learn about the importance of identifying and understanding trends in your business area

Overall Program – Deliverables over and above the program delivery

Intro Assessment Tools Workshop Plan for Implementation

• A comprehensive report from the program detailing and summarizing the areas covered off and key learnings and findings. – The ‘workings’

• Culminating in: An actionable business roadmap / strategy for the you

Intro Assessment Tools Workshop Plan for Implementation

Programme Outline

• Intro – an introduction to Design Thinking, Course Objectives, Timetable and some mutual sharing on the current ‘state of play’

• Assessment – where you currently are– where your customers think you are.

• Tools - To introduce you to some specific tools related to design thinking, encouraging innovation and moving towards a customer centric business focus.

• Workshop - The workshop will act as a focal point for the Design Engage Program

• Plan for Implementation - The wrapping up of all learned in the previous sessions. The agreement on the Roadmap and the readying of you to start Phase 2 should this be appropriate.

Duration: (approx) 1.0 dayObjectives of the Intro Section:For you: An understanding of what is meant by Design Thinking

What is meant by ‘design’ in this context –

For you to further expand on the ‘current situation’ and share the broad challenges facing the business (from questionnaires)

An understanding of the the content, objectives and overall agenda of the Design Engage Program - Examples

Intro - Objectives

Intro Assessment Tools Workshop Plan for Implementation

For you and usAn collaborative understanding of the challenges to your business, and…Understand what might constitute a successful programIdentified future plansPerceived barriers

Assessment - Overview

Possible Tools

Touch Point Analysis

Trends Analysis:CustomerBusinessTechnology

SCAMPER (self assessment)

Stop, Start, Continue, More

Thinking like a $50M company

Pre Work

Specific ‘Sate of Play’ TOUCHPOINT Review

Intro Assessment Tools Workshop Plan for Implementation

Input from Client

Duration: 1.0 dayObjectives of the Assessment Section:In this section, we shall look at your position from a number of new angles – we shall reframe the business.

We shall look at WHERE you are today with your business – WHERE your clients customers THINK you are (customer perception)

And we shall look at where you are in the broader sense (with respect to Industry Trends, Competitors, people trends (relevancy to changing customers) etc

Duration: 1.0 dayOverview of the Tools Section:To introduce you to some specific tools related to design thinking, encouraging innovation and moving towards a customer centric business focus.Focus on hands on experience and use of these tools

Tools -Overview

Intro Assessment Tools Workshop Plan for Implementation

Examples of tools:Creation of PersonasTouch point analysisDifferent and new brainstorming techniquesOvercoming orthodoxiesTrends AnalysisLooking at Best in Class examplesEtc

Duration: 2.0 daysOverview of the Workshop Section:The workshop will act as a focal point for the Design Engage Program giving the you the opportunity to work with us to focus the learnings of the previous sessions into the foundation of the roadmap

Workshop – Overview and Objectives

Intro Assessment Tools Workshop Plan for Implementation

Objectives of the Workshop Section: Pool all the outputs and inputs from the previous sessions and combine this with the tools learned

Work in facilitated multi-disciplinary teams to:

Prototype (model) possible new product and service design ideasWork towards foundation of Actionable Roadmap and Implementation Plan

Duration: 1.0 daysObjectives of the Plan for Implementation Section:

•Formulation and agreement of Plan/Roadmap

•Creating a Brief

•Selecting an appropriate partner / Agency for Phase 2 (if appropriate)

•How to continue to adopt Design Thinking at a strategic level

•What is the legacy of the Programme for the client?

•Follow up meetings

Plan for Implementation

Intro Assessment Tools Workshop Plan for Implementation

Overview of Programme Component Facilitator count Type of

EngagementFace to face

Duration(days)

Pre Intro Questioning

n/a Questionnaire n/a

Intro 2 Face to Face 1.0

Follow Up questioning

n/a Questionnaire n/a

Assessment 2 Face to Face 1.0

Tools 2/3 Face to Face 1.0

Desk research exercises

n/a Desk work n/a

Workshop 3/4 Workshop 2.0

Plan for Implementation

2 Face to Face 1.0

6.0 days

Intro

Assessment

Tools

Workshop

Plan for Implementation

10 weeks Max